Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for IAAPA Expo 2026 — locally sourced in Orlando, trained before the doors open, and managed on-site. (Almost) instant quotes.
IAAPA Expo fills the OCCC — across the North, South, and, new for 2026, West Buildings — with operating rides, redemption games, immersive technology, and food-and-beverage equipment, all competing for the attention of operators who came to decide what to buy for their parks. The people walking those aisles are theme-park and FEC operators, developers, investors, and buyers, on a floor that is loud, bright, and built to entertain. A great product still loses if your booth can't pull a crowd or the buyer leaves uncaptured. When your own sales leads are mid-demo, every operator drifting past is a sale you came to win. The four roles below each solve a different part of staffing a high-energy, experiential attractions floor.
IAAPA Expo fills the OCCC — across the North, South, and, new for 2026, West Buildings — with operating rides, redemption games, immersive technology, and food-and-beverage equipment, all competing for the attention of operators who came to decide what to buy for their parks. The people walking those aisles are theme-park and FEC operators, developers, investors, and buyers, on a floor that is loud, bright, and built to entertain
IAAPA Expo trade show models give your stand a high-energy, on-brand front so no operator, FEC owner, or buyer drifts past an unattended activation. Our trade show models work the front of the booth at the Orange County Convention Center — drawing the crowd, opening conversations, running photo and demo moments, and qualifying serious operators and buyers before passing them to your sales team. They're briefed on your product, its story, and your ideal buyer, and because they're sourced in Orlando you skip the airfare, hotels, and per-diems IAAPA week piles on. The outcome: a booth that pulls traffic from across the hall and turns it into real attractions-industry conversations. See our trade show models service.
IAAPA Expo promotional models pull crowds in and turn a busy aisle into a full activation — the way you stand out when the whole floor is competing with rides and lights. Our promotional models gather the right operators and buyers to your booth, run giveaways, games, and demo rounds, hand out literature, and hold the energy through long show days so the booth never looks empty. Each is briefed on your product and the one action you want every visitor to take — book a follow-up, take a spec sheet, scan in. The outcome: higher booth traffic from the surrounding aisles, and more of it captured as qualified attractions leads instead of walking to the next exhibit. See our promotional models service.
IAAPA Expo brand ambassadors embody your brand to the operators, developers, and buyers who decide what goes into their parks and venues. Our brand ambassadors are trained on your product story, features, and talking points so they represent the brand consistently — carrying its energy the way your team would, guiding operators through demos, and keeping the message on point across all four show days. For a launch or a category push, they carry the brand from the booth to the show's networking and special events. The outcome they serve: recall and excitement with the attractions buyers who can place an order. (We keep activations brand-original — no licensed characters or IP.) See our brand ambassadors service.
As your IAAPA Expo event staffing partner, TSM Agency fields the full booth team for an experiential attractions floor: product demonstrators and crowd gatherers who run activations and keep the booth full; presenters who hold a crowd for ride and game showcases; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every operator, developer, and buyer is scanned and tagged correctly in real time; registration and host staff for scheduled meetings; bilingual talent for the show's strong international audience; and a team lead to run activation flow, breaks, and coverage across all four days. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a high-energy, professionally staffed booth and a clean, complete lead list of attractions buyers. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at IAAPA Expo — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed IAAPA Expo booth.
We have IAAPA Expo 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for IAAPA Expo →IAAPA Expo is the largest and most influential trade show for the global attractions industry, held at the Orange County Convention Center in Orlando (show floor Nov 17–20, 2026), pairing an experiential trade floor of rides, games, and technology with a major education conference.
