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Event staffing · New Orleans · The ARA Show 2027 2027

At The ARA Show, rental operators came to buy fleet — staff a booth that gets them onto the equipment.

Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for The ARA Show 2027 2027 — locally sourced in New Orleans, trained before the doors open, and managed on-site. (Almost) instant quotes.

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TSM Agency event staff at The ARA Show 2027
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The ARA Show 2027 staffing

The ARA Show is the equipment and event rental industry's leading trade show, produced by the American Rental Association and held February 14–16, 2027 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. It covers construction and industrial equipment alongside event and party rental goods, drawing rental store owners and operators, fleet and operations managers, event-rental businesses, equipment buyers, manufacturers, and distributors who come to source fleet and rental inventory. The ARA Show staffing keeps demonstrators, lead-capture staff, and on-message brand reps working the booth through each show day, so your sales reps and product specialists stay focused on serious rental operators and buyers. TSM Agency is a woman-owned, MPI-member talent agency founded in 2005 that has staffed 2,000+ events, and we field briefed, credible teams for exhibitors at The ARA Show.

Event details

The ARA Show 2027 2027 at a glance

Dates
February 14–16, 2027
Days
Sunday–Tuesday
Venue
Ernest N. Morial Convention Center
Address
900 Convention Center Blvd, New Orleans, LA, 70130
Event type
Equipment and event rental trade show
Scale
10
Official site
arashow.org
Why it matters

What The ARA Show 2027 asks of an exhibitor

The ARA Show fills the Ernest N. Morial Convention Center's halls with construction and industrial equipment plus event and party rental goods, and the floor is practical, fleet-focused, and relationship-driven. The people in your aisle are rental store owners deciding what to add to a fleet, operations managers solving utilization problems, event-rental businesses sourcing inventory, and equipment buyers comparing lines — all of whom expect staff who can talk credibly about durability, serviceability, and rental ROI. That is the challenge The ARA Show hands an exhibitor: operators want hands-on attention, the days are long, and an under-staffed booth quietly hands buyers to the supplier next door. The four roles below each cover a different part of that floor.

The scale of the floor

A The ARA Show 2027 booth competes for the crowd on the floor.

The ARA Show fills the Ernest N. Morial Convention Center's halls with construction and industrial equipment plus event and party rental goods, and the floor is practical, fleet-focused, and relationship-driven The ARA Show 2027 draws 10.

Source — organizer figures
10
attendees at The ARA Show 2027
Front of the booth

Trade show models for The ARA Show 2027

The ARA Show trade show models keep the front of your booth open to a steady flow of rental store owners, fleet managers, and equipment buyers that a small in-house team cannot greet across three full days. Our talent draws and qualifies the rental operators and buyers moving down the aisles, opens conversations, hands off serious prospects to your reps, and keeps the stand looking staffed and credible on a floor where attendees expect people who can talk equipment. Because they are sourced locally in New Orleans, you skip the show-week airfare, hotels, and per-diems. The outcome: more of that rental and buying crowd actually stops, and your specialists spend their time with the operators ready to add to a fleet.

Traffic & attention

Promotional models for The ARA Show 2027

The ARA Show promotional models pull operators off the aisle when your booth competes with rows of equipment and rental goods for the same glance. Our talent drives traffic into your space and converts passers-by — the rental owners, fleet managers, and event-rental businesses scouting inventory — into scanned, tagged leads: staffing demo stations beside equipment, supporting timed product runs, handing out spec sheets and fleet literature, and holding energy through long show days. Each rep is briefed on your equipment and the one action you want every visitor to take, whether that is a lead scan, a spec-sheet grab, or a demo booking. The outcome is higher qualified traffic from the surrounding aisles and far more of it captured instead of walking past.

Brand & message

Brand ambassadors for The ARA Show 2027

The ARA Show brand ambassadors represent your brand to an audience of rental store owners, fleet managers, event-rental operators, equipment buyers, and trade media who came specifically to evaluate equipment and rental goods — and your presence runs beyond the booth, from equipment demos to operator conversations and industry events. Our ambassadors are trained on your products, positioning, and talking points so they stay on-message wherever they appear: embodying the brand on the floor, guiding operators and key accounts through demos, and pulling traffic from high-flow zones back to your stand. For a new equipment launch or a fleet-line reveal, they carry the story the way your own team would. The goal they serve is brand recall and accurate word-of-mouth across the rental industry.

The operational team

Full booth staffing for The ARA Show 2027

The ARA Show event staffing covers the roles that make an equipment and rental booth work at full tilt. As your staffing partner we field the whole team: product demonstrators who can speak to durability, serviceability, and rental ROI while running repeatable equipment demos; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every operator and buyer is scanned and qualified correctly in real time; presenters for in-booth demonstrations; bilingual talent where you need it; and a team lead to run check-in, breaks, and performance across all three days. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site. The outcome: a booth staffed open-to-close and a clean, complete lead list when the show closes.

A buying audience

They came to see new products.

92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.

Source — CEIR
0%
come to see new products
Why TSM

Why exhibitors book TSM for The ARA Show 2027

Local talent. Crews sourced in New Orleans — no airfare, hotels, or per-diems on your invoice.
Trained before the doors open. Every booking is briefed on your products, message, and the one action you want from each visitor.
One account executive. A single point of contact scopes the team, manages on-site, and owns the outcome.
Vetted & reliable. Woman-owned since 2005, rated 5.0 on Google, with talent that shows up and performs.

A booth that's professionally staffed open-to-close at The ARA Show 2027 — and a clean lead list when the show ends.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

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Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

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Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

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Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

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City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

How it works

How it works

Three steps to a fully staffed The ARA Show 2027 booth.

01
Step 01

Send your show & booth

Tell us your booth size, dates, and the roles you need. Most quotes come back fast.

02
Step 02

Choose your team

Select your talent from our curated recommendations — we recommend, you choose — and we brief them on your brand.

03
Step 03

We manage on-site

Your talent arrives show-ready and is managed on the floor, every day, through the close of the show.

FAQ

The ARA Show 2027 staffing FAQs

Yes. We place The ARA Show trade show models, promotional models, brand ambassadors, demonstrators, and lead-retrieval specialists for exhibitors at the Ernest N. Morial Convention Center, sourced locally and briefed on your equipment before doors open. Tell us your booth size and goals and we scope the team.

Yes — we source your ARA Show team in the New Orleans market, so you skip the airfare, hotel blocks, and per-diems that pile up during show week, and your talent already knows the Ernest N. Morial Convention Center layout.

Yes. Our lead-retrieval specialists are trained on Cvent, Compusystems, Validar, Klik, and Bartizan, and our demonstrators are briefed on your equipment and how it performs so they can run accurate demos and qualify rental operators and buyers, not just scan badges.

Yes. Where your audience includes Spanish-speaking operators or crews, we provide bilingual talent with verified fluency matched to the markets you most want to reach, confirmed during your pre-show briefing.

Talent typically runs $50–$85/hr depending on role, shift length, and team size. Quotes are fast — often within minutes once details are confirmed.

Yes. We are a woman-owned talent agency founded in 2005, an MPI member with a 5.0 Google rating, and we carry $1M per-occurrence / $2M aggregate general liability insurance, with a certificate of insurance available on request. Every staff member is interviewed and briefed before the show, and our talent works through show close each day — never an early walk-off.

Smart Quote

Get a quote for The ARA Show 2027

We have The ARA Show 2027 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.

Get a quote for The ARA Show 2027 →
Or call (888) 702-7986 · talent $50–$85/hr
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The ARA Show is the equipment and event rental industry's leading trade show, produced by the American Rental Association and held February 14–16, 2027 at the Ernest N.

Get a fast quote → Call (888) 702-7986 Email us