Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Performance Racing Industry (PRI) Show 2026 2026 — locally sourced in Indianapolis, trained before the doors open, and managed on-site. (Almost) instant quotes.
The PRI Show packs the Indiana Convention Center with exhibitors displaying complete race engines, fabrication and chassis parts, data systems, and tooling — and the attendees are builders, racers, and shop owners who evaluate hardware by feel and spec, not by sales pitch. That is the challenge it hands an exhibitor: a finite, highly technical trade-only crowd, detailed conversations that take time, and long show days that wear down a small in-house team. An under-staffed booth means a builder who stopped for two minutes moves on to the competitor with someone ready to talk. With nearly every badge a buyer, racer, or member of the press, the cost of missing traffic is high. The four roles below each handle a different part of working a busy PRI booth.
The PRI Show packs the Indiana Convention Center with exhibitors displaying complete race engines, fabrication and chassis parts, data systems, and tooling — and the attendees are builders, racers, and shop owners who evaluate hardware by feel and spec, not by sales pitch. That is the challenge it hands an exhibitor: a finite, highly technical trade-only crowd, detailed conversations that take time, and long show days that wear down a small in-house team Performance Racing Industry (PRI) Show 2026 draws 40.
Source — organizer figuresPerformance Racing Industry Show trade show models keep the front of your booth open and welcoming to a credentialed crowd of engine builders, racers, shop owners, and distributors who move fast and expect competence. Our talent greets and qualifies the buyers coming down the aisles, starts conversations, hands serious prospects to your reps, and keeps the stand looking staffed and credible on a floor where attendees can tell instantly whether someone knows the product. The challenge is a knowledgeable, time-pressed trade audience over long days; we address it with briefed, approachable staff who qualify and route prospects quickly. The outcome: more of the racing trade crowd actually engages, and your specialists spend their hours on the builders and shops ready to place an order.
Performance Racing Industry Show promotional models pull buyers off the aisle when your stand is competing with rows of engine displays and new-product debuts for a builder's attention. Our talent drives traffic into your space and turns passers-by — the shops, racers, and distributors hunting new lines — into scanned, tagged leads: working demo stations, anchoring reveal moments, distributing spec sheets and catalogs, and sustaining energy across long days at the Indiana Convention Center. Each rep is briefed on your product line and the single action you want every visitor to take, whether that is a lead scan, a catalog pickup, or a demo booking. The outcome is more qualified traffic drawn from the surrounding aisles and far more of it captured before it drifts to the next booth.
Performance Racing Industry Show brand ambassadors represent your brand to an audience of committed engine builders, racers, shop owners, and trade media who came to evaluate racing hardware — and your presence may extend past the booth into demos, media walk-throughs, and industry gatherings around the show. Our ambassadors are briefed on your products, positioning, and talking points so they stay on-message and credible everywhere they appear: embodying the brand on the floor, walking key accounts and editors through demos, and steering traffic from busy zones back to your stand. For a new part launch or a hero build, they carry the story the way your own team would, in language the racing world trusts. The goal they serve is strong brand recall and accurate coverage across the motorsports trade's marquee week.
Performance Racing Industry Show event staffing covers the roles that keep a motorsports booth running at full tilt. As your staffing partner we field the complete team: product demonstrators who can talk spec and run repeatable demos of your parts and technology; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every builder and buyer is scanned and qualified correctly in real time; presenters for in-booth reveals and stage moments; bilingual talent for the show's international buyers; and a team lead to manage check-in, breaks, and performance across all three days. One dedicated account executive scopes the mix to your booth size and goals and runs the team on-site at the Indiana Convention Center. The outcome: a booth staffed open-to-close and a clean, complete lead list when the show closes.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Performance Racing Industry (PRI) Show 2026 — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Performance Racing Industry (PRI) Show 2026 booth.
We have Performance Racing Industry (PRI) Show 2026 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for Performance Racing Industry (PRI) Show 2026 →The Performance Racing Industry (PRI) Show is the racing business's annual trade-only marketplace, scheduled for December 10–12, 2026 at the Indiana Convention Center in Indianapolis and known for packing the floor with race engines, driveline and chassis components, electronics, and shop equipment.
