Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for NACS Show 2026 — locally sourced in Las Vegas, trained before the doors open, and managed on-site. (Almost) instant quotes.
The NACS Show fills the Las Vegas Convention Center with food, beverage, technology, and merchandise suppliers running live sampling and demos across a four-day conference and three-day expo. The people working those aisles are c-store operators, fuel retailers, category managers, and foodservice directors with limited time and 1,200-plus booths to cover. A great product still loses if samples run dry, the demo schedule slips, or the buyer leaves unscanned. When your own sales team is locked in with one major chain account, every other operator walking past with an empty hand is a placement you came to win. The four roles below each solve a different part of staffing a high-traffic convenience-retail booth.
The NACS Show fills the Las Vegas Convention Center with food, beverage, technology, and merchandise suppliers running live sampling and demos across a four-day conference and three-day expo. The people working those aisles are c-store operators, fuel retailers, category managers, and foodservice directors with limited time and 1,200-plus booths to cover
NACS Show trade show models keep your booth staffed and approachable so no c-store operator, fuel retailer, or category buyer drifts past an unattended sampling station. Our trade show models work the front of the booth on the Las Vegas Convention Center floor — greeting buyers, handing over samples, keeping the demo line moving, and qualifying who's a serious chain account versus a browser before passing the real prospects to your team. They're briefed on your product, its category, and your ideal buyer, and because they're sourced in Las Vegas you skip the airfare, hotels, and per-diems NACS week piles on. The outcome: a booth that feels hosted across all four days, with more buyers actually sampling your line. See our trade show models service.
NACS Show promotional models pull buyers in and turn a busy aisle into a full sampling station — the way you stand out on a floor where the whole hall is competing for the same operators. Our promotional models gather the right c-store operators and category buyers to your booth, run sample rounds and giveaways, hand out literature and category sheets, and hold the energy through long expo days so the demo table never looks empty. Each is briefed on your product and the one action you want every buyer to take — book a follow-up, take a sell sheet, scan in. The outcome: higher booth traffic pulled from the surrounding aisles, captured as qualified convenience-retail leads instead of walking to the next exhibitor. See our promotional models service.
NACS Show brand ambassadors embody your food, beverage, or merchandise brand to the convenience and fuel retailing buyers who decide whether it earns shelf or foodservice placement. Our brand ambassadors are trained on your product story, positioning, and talking points so they represent the brand consistently — telling your story the way your own team would, guiding operators through a tasting or demo, and keeping the message on point across the full run. For a launch or a category push, they carry the brand from the booth to the New Exhibitor area and the networking events around the show. The outcome they serve: recall and warmth with the c-store and fuel buyers who can place an order. See our brand ambassadors service.
As your NACS Show event staffing partner, TSM Agency fields the full booth team for a convenience-retail floor: product demonstrators who run in-booth food and beverage sampling and demos cleanly and food-safely; hosts and crowd gatherers who keep demo lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every operator, buyer, and distributor is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the international buyers NACS draws; and a team lead to run sampling flow, breaks, and restocking across the multi-day run. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally staffed open-to-close and a clean, complete buyer lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at NACS Show — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed NACS Show booth.
We have NACS Show 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for NACS Show →The NACS Show is the convenience and fuel retailing industry's only global trade show, run by the National Association of Convenience Stores at the Las Vegas Convention Center (Oct 6–9, 2026, expo Oct 7–9).
