KeHE Holiday Show Staffing. Make Every Buyer Introduction Count.

Our trade show models can greet arriving buyers, check an appointment list and connect visitors with the appropriate account contact. Give hosts a simple way to distinguish a scheduled meeting from a new introduction without making either visitor feel unwelcome. If your representative is occupied, a host can record the product line of interest and arrange the next step you authorize. A clear return-time request is more useful than an unexplained badge scan. Use your own lead system and approved fields to keep the information consistent.

An attractive product station should make the assortment easier to understand. Promotional staff can distribute approved packaged samples or product literature, explain which line is being featured and guide visitors to your representative. Confirm the organizer's rules for the proposed activity before booking it. Food preparation and catering are separate from booth staffing. For product questions involving ingredients, allergens or dietary claims, supply the current manufacturer information and a qualified escalation contact. Staff should never improvise an answer from the appearance of a package.

Brand ambassadors can introduce the story behind a holiday assortment using your approved language. Brief them on what differentiates the featured products, which materials are current and what retailers should do next if they want a commercial discussion. Make the handoff match the request. A merchandising inquiry may belong with a different person from a distribution question. Capturing the buyer's actual wording helps your team prepare a useful reply after the show.

Start with the tasks that compete for your sales team's attention: reception, product-station coverage and recording meeting outcomes. We can help define a host, ambassador or lead-capture role for each need, then confirm the talent and schedule available for the booking. Review Chicago event staffing when planning local coverage. For another food-industry exhibit, see IFT FIRST; for a different Chicago buyer audience, see SHRM HR-X Live. Find other dates in the Events directory and send your booth requirements through our quote request.