Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Craft Brewers Conference & BrewExpo America 2027 — locally sourced in San Antonio, trained before the doors open, and managed on-site. (Almost) instant quotes.
The Craft Brewers Conference fills the San Antonio show floor with brewing equipment, ingredient, packaging, and service exhibitors alongside education and the co-located CiderCon, and the people walking the aisles are brewery owners, brewers, production staff, and operators who came to evaluate gear and ingredients, not to be entertained. A great product still loses if the demo stalls, the tasting runs dry, or the brewer leaves without being captured. When your own technical and sales experts are deep in a conversation, every other brewer drifting past is a sale you came to win. The four roles below each solve a different part of staffing a credible, high-touch brewing booth at scale.
The Craft Brewers Conference fills the San Antonio show floor with brewing equipment, ingredient, packaging, and service exhibitors alongside education and the co-located CiderCon, and the people walking the aisles are brewery owners, brewers, production staff, and operators who came to evaluate gear and ingredients, not to be entertained. A great product still loses if the demo stalls, the tasting runs dry, or the brewer leaves without being captured
Craft Brewers Conference trade show models keep your booth warm and moving so no brewery owner, brewer, or operator drifts past an unattended tasting or demo. Our trade show models work the front of the booth on the BrewExpo America floor — greeting attendees, pouring or handing over samples, keeping the line flowing, and qualifying who's a serious account versus a browser before passing real prospects to your technical team. They're briefed on your product, its story, and your ideal buyer, and because they're sourced in San Antonio you skip the airfare, hotels, and per-diems show week piles on. The outcome: a booth that feels hosted, not chaotic, and more brewing pros actually engaging with your line. See our trade show models service.
Craft Brewers Conference promotional models pull attendees in and turn a busy aisle into a full tasting and demo station — the way you stand out when the whole floor is courting the same brewers. Our promotional models gather the right brewery owners, brewers, and operators to your booth, run sample rounds and giveaways, hand out literature and spec sheets, and hold the energy through long show days so the booth never looks empty. Each is briefed on your product and the one action you want every visitor to take — book a follow-up, take a spec sheet, scan in. The outcome: higher booth traffic from the surrounding aisles, captured as qualified leads instead of walking to the next exhibitor. See our promotional models service.
Craft Brewers Conference brand ambassadors embody your equipment, ingredient, or packaging brand to the brewery owners, brewers, and operators who decide what goes into their breweries. Our brand ambassadors are trained on your story, product, and talking points so they represent the brand consistently — telling it the way a founder would, guiding brewers through a tasting or equipment demo, and keeping the message on point across all three days. For a launch or a category push, they carry the brand from the booth to the show's education and networking events. The outcome they serve: recall and warmth with the brewing decision-makers who can place an order. See our brand ambassadors service.
As your Craft Brewers Conference event staffing partner, TSM Agency fields the full booth team for a brewing trade-show floor: product demonstrators who run clean, food-safe in-booth tastings and equipment demos; hosts and crowd gatherers who keep lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every owner, brewer, and operator is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the show's diverse audience; and a team lead to run tasting flow, breaks, and restocking across all three days. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Craft Brewers Conference & BrewExpo America — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Craft Brewers Conference & BrewExpo America booth.
We have Craft Brewers Conference & BrewExpo America 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for Craft Brewers Conference & BrewExpo America →The Craft Brewers Conference & BrewExpo America is the Brewers Association's flagship event for the craft brewing industry, moving to San Antonio for 2027 (Apr 5–7, 2027).
