Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for AIA Conference on Architecture & Design 2027 - locally sourced in Philadelphia, briefed before the doors open, and ready to support your team on site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
They are licensed architects with CEU requirements and open project specs, specification writers who decide which products get written into construction documents, and the design technology buyers evaluating software platforms that will shape how entire firms work. The buying intent is specific and the decision cycle is long - an under-staffed booth or an unstaffed front aisle is a specification conversation that simply doesn't happen. The four roles below each solve a different piece of that problem.
They are licensed architects with CEU requirements and open project specs, specification writers who decide which products get written into construction documents, and the design technology buyers evaluating software platforms that will shape how entire firms work. The buying intent is specific and the decision cycle is long - an under-staffed booth or an unstaffed front aisle is a specification conversation that simply doesn't happen
An AIA27 booth needs a front that reads as professional to a credentialed, detail-oriented audience. Our AIA Conference trade show models work that front - drawing and qualifying the licensed architects, specification writers and AEC product buyers moving through the Pennsylvania Convention Center expo floor, opening conversations and keeping the booth staffed through every expo hour from open to close. Sourced locally in Philadelphia, they save you the airfare, hotel costs and per-diems an out-of-town crew adds, and they are briefed on your product category so an architect's first question lands well.
Our AIA Conference promotional models pull attention to your space and turn passers-by - the project architects, interior designers and building product buyers scouting solutions for real jobs - into captured leads: running product and technology demo stations, hosting giveaways and prize draws, distributing spec sheets and material samples, and sustaining booth energy across long expo days. Each is briefed on your product and the single action you want every visitor to take, whether that's a product demo, a sample request or a scanned badge. The outcome: higher booth traffic from the surrounding aisles and more of it scanned and tagged rather than walking on to the next exhibitor.
At AIA27 your brand is on display to a licensed, credentialed audience of architects and specification writers who can tell substance from a sales pitch. Our AIA Conference brand ambassadors are trained on your products, positioning and talking points so they represent you accurately across the full four days - embodying the brand on the expo floor, guiding architects and project decision-makers through product demonstrations, and driving traffic from high-flow conference zones back to your stand. For launches in building materials, design technology, façade systems or sustainable construction, they carry the story in language a licensed architect respects, connecting your product to the kinds of projects in the room. The goal they serve: brand recall and on-message coverage with the exact architects and specifiers who decide what gets written into a project.
Beyond the front of the booth, an AIA27 stand runs on the roles that make it work. As your AIA Conference event staffing partner we field the whole team: product demonstrators who deliver accurate, repeatable presentations of your building product, design software or construction system; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every architect and specifier is scanned and qualified correctly in real time; presenters and emcees for in-booth product reveals and CEU-adjacent demonstrations; bilingual talent for AIA27's international architectural audience; and a team lead to run check-in, breaks and performance across all four days. One dedicated account executive scopes the mix to your booth size and expo goals - we recommend, you choose - and coordinates the booking. The outcome: a booth staffed open-to-close across the expo, and a clean, complete lead list of specifiers when the show ends.
92% of trade show attendees come specifically to see new products - primed to engage at your booth, if someone engages them first.
Source - CEIRA booth that's professionally staffed open-to-close at AIA Conference on Architecture & Design 2027 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed AIA Conference on Architecture & Design 2027 booth.
AIA Conference on Architecture & Design 2027 is one of many shows we staff in Philadelphia. Browse our nationwide crew planning page for the local coverage model, then compare nearby and related shows below.
