Turn booth traffic into focused dealership conversations. Hire Detroit event talent for demo invitations, department-level qualification and useful lead notes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Digital Dealer’s agenda spans dealer operations and leadership, marketing and advertising, sales and variable operations, and fixed operations. Your booth needs a way to distinguish those interests before beginning a demonstration. We recommend a short qualification script based on responsibility, dealership context and the problem a visitor wants to solve. That information should travel with the lead. A badge scan alone leaves your sales team reconstructing which workflow mattered and why the attendee stopped.
Map each demo to an attendee role and business problem. Give talent an approved opening question, the demo duration your team can support and the colleague responsible for each product area. Include how to handle a visitor who wants a later appointment. Use the organizer’s general expo hours for baseline coverage; registration hours and dedicated exhibit periods serve different purposes.
Our trade show models can greet visitors at the aisle, determine whether they want a demonstration or a business conversation, and direct them to an available representative. For dealer groups, record the relevant rooftop or group context when the visitor provides it. When several people arrive together, identify their roles without making them repeat the same introduction at each station. A clear handoff helps your team tailor the demonstration from the start.
Promotional talent can invite attendees into scheduled booth presentations, distribute approved materials and explain an offer without slowing the entrance. A giveaway should be an opening to a relevant conversation, not the only reason your exhibit attracts attention. We recommend keeping product-interest notes separate from prize participation. Staff can maintain a waiting list and invite a prospect back when a demonstration station becomes available, keeping a crowded counter from becoming a missed opportunity.
Brief your ambassadors on the dealership workflows your solution supports and the language your customers use. They can describe the product at a useful introductory level and ask which department would evaluate it. Detailed integrations, performance comparisons, pricing terms and implementation commitments should come from your product or sales team. The goal is an accurate introduction that makes it easy to continue, with no improvised promise your representative must later correct.
Pair front-of-booth greeting with lead capture and demo coordination according to your exhibit plan. A coordinator can keep the appointment list current while your presenters stay with prospects. Request Detroit-area talent and share the exact Huntington Place staff entrance and booth meeting point. The venue has different parking and arrival options, so a street address alone is not a complete call sheet. Include paid briefing time and any reception extension in your requested schedule so the assignment reflects the work you need.
A booth that's professionally staffed open-to-close at Digital Dealer Conference & Expo 2026 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Digital Dealer Conference & Expo 2026 booth.
Digital Dealer Conference & Expo 2026 is one of many shows we staff in Detroit. Browse our regional booking options page for the local coverage model, then compare nearby and related shows below.
