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Digital Dealer Conference & Expo Trade Show Booth Staffing

TSM Agency offers local Detroit talent for Digital Dealer Conference & Expo 2026, including brand ambassadors, promotional models, and event staff. Book Digital Dealer booth staff to welcome dealership buyers, invite prospects to demos and capture lead details. Connect each visitor with the salesperson responsible for their department or product interest.

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Digital Dealer Conference & Expo 2026 staffing

Digital Dealer Conference & Expo connects dealership leaders with automotive retail technology and marketing providers. Plan staffing for September 22–23, 2026 at Huntington Place in Detroit. TSM can help you book booth hosts, brand ambassadors and event staff for your assignment.

Event details

Digital Dealer Conference & Expo 2026 at a glance

Dates
Sep 22–Sep 23, 2026
Days
Tuesday-Wednesday
Show hours
General expo hours (Eastern): Tue Sep 22, 10:00 AM–5:30 PM; Wed Sep 23, 9:00 AM–4:30 PM. The agenda separately lists a Wednesday closing reception until 5:00 PM; request reception coverage explicitly.
Venue
Huntington Place
Address
1 Washington Boulevard, Detroit, MI, 48226
Event type
Automotive retail technology convention and exhibition
Official site
digitaldealer.com
Why it matters

Staffing priorities for Digital Dealer Conference & Expo 2026

A dealer principal, marketing manager and fixed-operations buyer will not all need the same presentation. Booth staff can identify the visitor's department and direct them to the appropriate demo. That gives your sales team a more relevant starting point and keeps scheduled meetings separate from general arrivals.

Staffing brief

Digital Dealer Conference & Expo 2026 staffing brief

Map each demo to an attendee role and business problem. Give talent an approved opening question, the demo duration your team can support and the colleague responsible for each product area. Include how to handle a visitor who wants a later appointment. Use the organizer’s general expo hours for baseline coverage; registration hours and dedicated exhibit periods serve different purposes.

Front of the booth

Trade show models for Digital Dealer Conference & Expo 2026

Our Digital Dealer booth hosts can greet visitors at the aisle, determine whether they want a demonstration or a business conversation, and direct them to an available representative. For dealer groups, record the relevant rooftop or group context when the visitor provides it. When several people arrive together, identify their roles without making them repeat the same introduction at each station.

Traffic & attention

Promotional models for Digital Dealer Conference & Expo 2026

Promotional staff invite dealership professionals to the demo that matches their department. They keep presentation arrivals organized and record product-interest notes for your sales team.

Brand & message

Brand ambassadors for Digital Dealer Conference & Expo 2026

Brand ambassadors introduce the dealership workflows your solution supports. They identify whether the visitor represents marketing, sales or fixed operations and connect that interest with the appropriate product representative.

The operational team

Full booth staffing for Digital Dealer Conference & Expo 2026

Pair front-of-booth greeting with lead capture and demo coordination according to your exhibit plan. A coordinator can keep the appointment list current while your presenters stay with prospects. Request Detroit-area talent and share the exact Huntington Place staff entrance and booth meeting point. The venue has different parking and arrival options, so a street address alone is not a complete call sheet. Include paid briefing time and any reception extension in your requested schedule so the assignment reflects the work you need. If your team has additional events in Detroit, review RAPID + TCT and Battery Show and EV Tech Expo when planning local coverage.

Dealership buyer introductions: Marketing inquiry → Identify the dealership and department → Connect with the marketing-product team; Operations question → Note the process or software interest → Introduce the relevant solutions contact; Booked demonstration → Check the guest and demo appointment → Notify the assigned presenter. Suggested staffing workflow; confirm your assignment.
A suggested visitor-routing brief. Confirm responsibilities and specialist contacts for your booth.
Why TSM

Why exhibitors book TSM for Digital Dealer Conference & Expo 2026

Local talent. Recruitment in Detroit. Confirm talent availability and any travel charges for the assignment.
Prepare the briefing. Define the product message, approved activities and next step for each visitor before the assignment.
One account executive. A single point of contact scopes the team, coordinates the booking, and keeps the talent prepared to support your floor team.
Review the fit. Review proposed talent, relevant experience and the responsibilities agreed for your booking.

Agree the coverage, duties and lead-capture requirements for your Digital Dealer Conference & Expo 2026 booking.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

2,000+

Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

2,000+

Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

5.0

Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

25+

City Markets

Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.

How it works

How it works

Three steps to plan staffing for Digital Dealer Conference & Expo 2026.

01
Step 01

Send your show & booth

Tell us your booth size, dates and roles. Identify any details that still need confirmation.

02
Step 02

Choose your team

Select your talent from our curated recommendations - we recommend, you choose - and we brief them on your brand.

03
Step 03

Your team leads on site

Confirm the reporting point, paid shift hours, responsibilities and on-site contact for the booking.

FAQ

Digital Dealer Conference & Expo 2026 staffing FAQs

General expo hours are September 22 from 10:00 AM–5:30 PM and September 23 from 9:00 AM–4:30 PM, local Eastern time. Those are the quote defaults. The organizer separately lists a Wednesday closing reception through 5:00 PM; confirm and request that extension if needed.

Yes. The September 22–23, 2026 Conference & Expo is at Huntington Place, 1 Washington Boulevard, Detroit, MI 48226. Do not use a previous edition’s city when booking travel or staffing.

Dedicated expo periods highlight times set aside for floor visits. They are shorter than the published general expo hours. Choose the coverage your booth requires, using the general hours as the starting point.

Yes. Brief them to ask about the attendee’s department, dealership or group context and topic of interest. Your representatives should define what makes a prospect suitable for each product demonstration.

Talent can deliver an approved introduction or trained demonstration sequence. Detailed integration, contract and implementation questions should go to your product specialists. Share the script and training requirements before the booking.

They can acknowledge waiting visitors, capture their interests and arrange a return or appointment. Give them an accurate view of presenter availability so they can offer a practical next step.

The prefilled times cover the general expo, not badge pickup, move-in or preparation. Add any briefing and approved early-access requirements to your request, and arrange exhibitor credentials for your talent.

Use your approved capture workflow to record role, dealership context, product interest, demo attended and agreed follow-up. The useful detail is what your salesperson will need to continue the conversation after Detroit.

Published talent rates are $50–$60 per hour for Tier Two, $60–$75 per hour for Tier One, and $75+ per hour for Elite. Talent set their own rates. We confirm pricing and availability for your Digital Dealer Conference & Expo dates, roles and requested coverage.

Smart Quote

Get a quote for Digital Dealer Conference & Expo 2026

We've filled in the show details - edit anything, then send.

Day 1
Day 2
*

Talent are independent contractors who set their own rates. Subject to availability, we can sometimes book a higher tier at the next tier's price - Elite at Tier One rates, or Tier One at Tier Two rates. Ask your account executive.

No obligation. Share the details you know and flag anything still being planned.
Keep exploring

Other events in Detroit

Planning another exhibit in Detroit? Compare the staffing pages below. For Detroit coverage, see our nationwide crew planning page.

RAPID + TCT 2027Detroit, MIThe Battery Show & EV Tech Expo North America 2026Detroit, MI
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