San Antonio Stock Show & Rodeo Trade Show 2027 Staffing — San Antonio, TX
TSM Agency provides professional trade show staffing for the San Antonio Stock Show & Rodeo Trade Show 2027 — connecting agricultural, western lifestyle, and commercial brands with one of the largest livestock show audiences in Texas through trained brand ambassadors, product demonstrators, and lead retrieval specialists.
Professional Trade Show Staff for the San Antonio Stock Show & Rodeo Trade Show 2027
The San Antonio Stock Show & Rodeo is one of the largest events in Texas and among the top agricultural and western lifestyle events in the United States. Organized by the San Antonio Livestock Exposition, the event draws over a million attendees across its multi-week run each February — combining live rodeo competition, livestock and horse shows, a carnival, concerts, and a full trade show floor. Exhibitors on the commercial trade floor include agricultural equipment brands, western apparel and lifestyle companies, agricultural technology providers, commercial vendors, and regional businesses targeting the show’s massive mixed audience.
TSM Agency’s San Antonio, TX staffing roster includes brand ambassadors, product demonstrators, and lead retrieval specialists experienced at large-format Texas events. Our San Antonio team understands the energy, outdoor-indoor complexity, and audience diversity of a major livestock and rodeo event. We draw from our broader Texas network — including Austin, Houston, and Dallas talent — for large multi-week staffing builds.
Trade Show Models
Promotional Models
Spokesmodels
Brand Ambassadors
Product Demonstrators
Convention Models
What to Know About San Antonio Stock Show & Rodeo Trade Show 2027
San Antonio Stock Show & Rodeo Trade Show
- Dates: February 1, 2027
- City:
San Antonio, TX
- Organizer: sarodeo.com
- Category: Agriculture/Livestock/Western Lifestyle
- Website: http://sarodeo.com
The San Antonio Stock Show & Rodeo is one of the largest events in Texas, drawing over a million attendees across a multi-week February run at the AT&T Center and Freeman Coliseum complex in San Antonio, TX. Organized by the San Antonio Livestock Exposition, the event combines rodeo competition, livestock shows, concerts, and a commercial trade floor serving agricultural, western lifestyle, and commercial exhibitors.
Quick Facts
Who attends the San Antonio Stock Show & Rodeo?
Can TSM Agency staff large multi-week Texas events?
What types of exhibitors participate in the Stock Show trade floor?
Staffing at the San Antonio Stock Show & Rodeo Trade Show in San Antonio, TX
The San Antonio Stock Show & Rodeo Trade Show 2027 takes place at the AT&T Center and Freeman Coliseum complex in San Antonio, TX — one of the largest event campuses in Texas. San Antonio is a major TSM Agency market with a deep local talent roster. We regularly staff large-format events in San Antonio and draw from Austin, Houston, and Dallas for multi-week builds of this scale.
Navigation Tips
San Antonio Stock Show & Rodeo attendees are a diverse and energetic mix — families, farming and ranching operations, western lifestyle enthusiasts, livestock professionals, and general consumers drawn by the rodeo and entertainment programming. The commercial trade floor draws buyers with genuine purchase intent for ag equipment, western apparel, commercial services, and regional products. Staff should be warm, approachable, and high-energy — this is a festive environment as much as a trade floor. Bilingual (Spanish-English) staff are strongly recommended given the San Antonio market’s bilingual consumer base. Plan your fullest team for weekend rodeo performance nights when overall attendance peaks.
Why Experienced Staffing Matters at a Major Texas Livestock Event
Events of this scale require staff who can maintain energy and engagement across a long multi-week run in a complex, multi-venue environment. TSM Agency provides San Antonio Stock Show teams with consistent scheduling, daily coordinator oversight, and clear product briefings — ensuring your booth presents professionally whether it’s day two or day seventeen of the event run. We staff agricultural equipment exhibits, western lifestyle brands, and commercial vendor booths with equal professionalism. See related large-format Texas event staffing at our San Antonio trade show staffing hub and our Dallas trade show staffing hub.
Exhibiting at the San Antonio Stock Show & Rodeo Trade Show 2027
The San Antonio Stock Show & Rodeo trade floor runs for approximately 18–20 days in February. Exhibitors should plan for high attendance on rodeo performance nights and weekend days, with moderate mid-week traffic. TSM Agency recommends booking staffing 8–10 weeks in advance for multi-week events of this scale. We provide brand ambassadors, product demonstrators, lead retrieval specialists, and bilingual staff for commercial and agricultural exhibits throughout the show run.
Ready to Staff Your San Antonio Stock Show & Rodeo 2027 Exhibit?
The San Antonio Stock Show & Rodeo Trade Show 2027 runs in February at the AT&T Center complex in San Antonio, TX. TSM Agency’s local and statewide Texas staffing network is ready for brand ambassador, product demonstrator, and lead retrieval assignments across the full event run.
Contact TSM Agency to build your San Antonio Stock Show & Rodeo 2027 staffing team. Call (888) 702-7986, email support@tsmagency.com, or submit a staffing request at tsmagency.com. We staff large-scale events and trade shows across 25+ U.S. markets.
Why Brands Trust TSM Agency
TSM Agency is a woman-owned national trade show staffing agency founded in 2005. We’ve supported 2,000+ events across 130+ cities with brand ambassadors, product demonstrators, lead retrieval specialists, and trade show models. We carry $1M/$2M general liability insurance, hold a 5.0 Google rating, and are a member of MPI. From the San Antonio Stock Show to national agricultural and lifestyle events, TSM Agency delivers professional, trained staff built for large-format Texas events. From the San Antonio Stock Show & Rodeo to events across our national roster, TSM Agency delivers. See our San Antonio trade show staffing hub for local market details.
Woman-Owned
TSM Agency is a woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
2,000+ Events Staffed
TSM Agency has staffed more than 2,000 trade shows, conventions, and promotional events across North America.
2,000+ Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 30 U.S. cities.
Rated 5.0 Stars on Google
TSM Agency is rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
TSM Agency is a member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
25+ City Markets
Local talent in every major U.S. convention city, eliminating travel expenses while guaranteeing staff who know the venue.
Role options within CES staffing
Our San Antonio Stock Show staffing teams include brand ambassadors for commercial exhibit engagement, product demonstrators for agricultural equipment and lifestyle product showcases, lead retrieval specialists for lead capture from farming, ranching, and commercial buyer audiences, and promotional models for high-traffic visual brand presence. Spanish-bilingual staff available on request.
Greeter and Crowd Gatherer
Lead Retrieval Specialist
Product Demonstrator
Presenter or Host
Team Lead or Coordinator
Why Our Clients & Models Trust Us
Patty Collins
February 2, 2023
I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.
Zoe Clegg
February 7, 2018
The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.
Mason Painter
January 23, 2023
Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.
Evelyn Vang
February 2, 2023
Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!
Benefits of Hiring TSM Agency for San Antonio Stock Show & Rodeo
TSM Agency brings large-format event experience, a proven San Antonio talent roster, and a statewide Texas bench for multi-week builds. We assign a dedicated coordinator, maintain consistent scheduling across a long event run, and brief every staff member on your specific brand and audience before their first shift. Our team manages the logistics so your exhibit stays staffed and performing on day one and day twenty.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
Staff the Show. Own the Floor. Call (888) 702-7986 or visit tsmagency.com to book your San Antonio Stock Show & Rodeo 2027 staffing team.
Frequently Asked Questions — San Antonio Stock Show & Rodeo Trade Show 2027 Staffing
The San Antonio Stock Show & Rodeo is one of the largest events in Texas, organized by the San Antonio Livestock Exposition. It draws over a million attendees across a multi-week February run combining live rodeo competition, livestock and horse shows, concerts, carnival, and a commercial trade floor at the AT&T Center complex in San Antonio, TX.
The event takes place at the AT&T Center and Freeman Coliseum complex in San Antonio, TX. Confirm trade floor details and exhibitor information at sarodeo.com.
Attendees include farming and ranching families, livestock professionals, western lifestyle enthusiasts, rodeo fans, and general consumers. The commercial trade floor draws buyers interested in agricultural equipment, western apparel, commercial services, and regional products.
Exhibitors include agricultural equipment manufacturers, western apparel and lifestyle brands, commercial vendors, ag technology companies, food and beverage brands, insurance and finance providers targeting agricultural operators, and regional businesses.
Yes. TSM Agency builds full multi-week staffing plans with consistent scheduling, daily coordinator management, and team rotations across an 18–20 day event run.
We recommend booking 8–10 weeks in advance. Multi-week events of this scale require early planning to ensure adequate roster depth across all show days.
Yes. Spanish-bilingual brand ambassadors, product demonstrators, and promotional models are available for San Antonio events, and strongly recommended given the city’s large bilingual consumer base.
The most common roles are brand ambassadors for booth engagement and buyer qualification, product demonstrators for equipment or lifestyle product showcases, and lead retrieval specialists for farming, ranching, and commercial buyer lead capture.
Yes. TSM Agency can source staff comfortable in outdoor or semi-outdoor exhibit environments typical of large livestock and agricultural event campuses.
We assign a dedicated on-site coordinator who handles daily scheduling, check-in, and coverage management throughout the full event run. You’ll have consistent staff and a single point of contact from day one through the final day.
Yes. TSM Agency staffs agricultural equipment shows, farm expos, and large-format lifestyle events across our Texas and Midwest markets. Our staff are briefed on your specific category before their first shift.
San Antonio is an active TSM Agency market. We maintain a local talent roster and draw from our broader Texas network — including Austin, Houston, and Dallas — for large-scale event builds.
Yes. TSM Agency carries $1M/$2M general liability insurance and provides certificates of insurance for venue or event requirements.
We build scheduling plans that account for peak rodeo performance nights and weekends — ensuring your largest, most experienced team is on the floor when attendance is highest.
Yes. TSM Agency provides on-site team leads and coordinator support for large exhibits or multi-week events requiring daily oversight and staff management.
Call (888) 702-7986, email support@tsmagency.com, or submit a staffing request at tsmagency.com. Provide your show dates, exhibit size, staffing roles, and total days needed for a fast quote.
