Spokesmodels and Brand Spokespersons for New Orleans Trade Shows and Events — Morial Convention Center, Food Service and Hospitality Presentations, and Culturally Warm Brand Voices
New Orleans spokesmodels with genuine cultural warmth and food industry knowledge for Morial food service and hospitality presentations — bilingual Spanish and French for the city’s diverse professional audiences.
New Orleans Spokesmodels: Morial Convention Center Food Service and Hospitality Brand Presenters, Culturally Warm Brand Spokespersons, and Professional Brand Voices for Southeast Louisiana
TSM Agency provides spokesmodels and brand spokespersons in New Orleans for exhibitors at the Ernest N. Morial Convention Center and brands throughout Southeast Louisiana. In New Orleans, a brand narrative delivered without genuine cultural warmth is heard differently by the city’s food service and hospitality professional community — and a spokesmodel presenting a commercial kitchen equipment story to New Orleans restaurant operators brings something beyond product knowledge to that presentation when they deliver it with the genuine food culture connection the city’s professional community values. TSM Agency’s New Orleans spokesmodels are selected for cultural warmth alongside professional presentation quality.
TSM Agency places trained spokesmodels and professional presenters in New Orleans — covering Morial Convention Center product launch stages and New Orleans corporate event venues. Founded 2005. Zero New Orleans-specific geo keywords exist for spokesmodels aside from the national terms. “Spokesmodel” (T1, vol 350, KD 3) and “spokesmodels” (T1, vol 70, KD 0) are the low-difficulty commercial targets TSM Agency can own. In New Orleans, spokesmodel demand centers on Morial Convention Center product launch stages and demo theaters — AORN Surgical Conference, ASHP Midyear, ASH Annual Meeting all require professional presentation talent who arrive rehearsed on your script rather than presenting from a convention stage for the first time. Rated 5.0 stars on Google, $1M GL insurance, MPI member.
Why Companies Choose TSM Agency
2000+ Events Staffed
Models in 25+ Cities
Trusted by Leading Brands
What Do New Orleans Spokesmodels Do?
New Orleans spokesmodels from TSM Agency deliver warm, culturally connected brand narratives at the Morial and Southeast Louisiana events — presenting food service equipment and commercial kitchen technology product stories with genuine culinary knowledge to restaurant operator and food distribution buyers, delivering hospitality technology platform narratives to hotel executives and tourism industry professionals, representing food and beverage brands bilingually in Spanish and French for the Morial’s diverse convention audiences, and producing on-camera brand content with the cultural authenticity that New Orleans’s culinary and entertainment brand market rewards. Spokesmodels receive brand narrative briefing with food or hospitality industry cultural context before the first scheduled presentation.
Greeting and First Impressions
Greet and engage attendees with a professional first impression.
On Brand Answers
Answer basic product and company questions from your brand brief.
Lead Capture & Qualification
Scan badges and qualify leads using your app or device.
Materials and Crowd Flow
Hand out marketing materials and manage giveaway lines.
Demo Support
Support simple product demonstrations and highlight key features.
Hot Lead Handoff
Route hot prospects to your sales reps for deeper conversations.
Booth Upkeep
Keep the space tidy and organized during busy show hours.
Insights for Follow Up
Capture notes and feedback that help post show follow up.
Prequalifying
Ask targeted questions to identify fit, timeline, and interest level, then tag or route hot prospects to the right rep.
Hire New Orleans Spokesmodels
How to Hire Models
Submit your information
Share dates, venue, goals, hours, and any skills or languages.
Receive a quote and choose your staff
Get a clear estimate, review matched profiles, and select your team.
Make your event a success
Professional staff arrive prepared to deliver leads and ROI.
Booking Details
Scheduling:
common blocks are 4-6 hour half days or 8-12 hour full days.
Briefing:
provide a simple brand one-pager, website link, key talking points, or FAQs.
Attire:
business professional, branded apparel, or simple black as requested.
Tools:
we use your scanners, apps, lead sheets, and demo scripts.
Add-ons:
bilingual talent, presenter experience, or team leads on request.
Call time & breaks:
Models arrive 30 minutes early for briefing and setup; coordinated breaks ensure continuous coverage.
Become a New Orleans Spokesmodel
How to become a trade show model & sign up
Apply online
Create your profile with recent photos, experience, cities you can work, and skills.
Complete onboarding
Verification and an interview. Add additional info and payment details in your portal.
Get booked for events
Professional staff arrive prepared to deliver leads and ROI.
Applicant details & expectations
Eligibility:
You must be legally able to work in the booked location.
Photos:
Recent natural-light headshot and full-length photos; unfiltered.
Professionalism:
Prompt communication, punctual, and a positive attitude.
Skills:
Comfortable greeting attendees, using scanners or apps, qualifying leads, and supporting simple demos.
Conduct and confidentiality: Follow brand guidelines, NDAs, and venue rules; represent the client with professionalism.
Benefits of Hiring New Orleans Spokesmodels
Hiring a local New Orleans spokesmodel from TSM Agency means your Morial food service or hospitality presentation is delivered by a spokesperson whose genuine food culture knowledge adds the credibility dimension that New Orleans’s restaurant and hotel professional community evaluates before product interest. A brand narrative about a commercial oven delivered with knowledge of New Orleans Creole and Cajun cooking applications holds the restaurant buyer’s attention in ways that a technically accurate but culturally disconnected presentation cannot. TSM is a woman-owned agency founded in 2005 with 2,000+ events staffed, a 5.0-star Google rating, and $1M per occurrence general liability insurance.
Genuine cultural warmth as a spokesmodel selection criterion — food culture knowledge and New Orleans community authenticity that the Morial’s professional convention community evaluates before commercial engagement
Food service and hospitality industry background-matched spokesmodels for Morial convention presentations — culinary knowledge for the restaurant and hotel professional audiences
Bilingual New Orleans spokesmodels in Spanish and French for the Morial’s Creole, Latin American, and francophone convention audiences
Morial Convention Center multi-hall campus presentation experience — spokesmodels familiar with the campus’s demo theater formats from the river end to the Warehouse District
On-camera brand spokesperson production for New Orleans’s growing culinary and entertainment brand content market
Spokesmodel Role Types in New Orleans
TSM Agency matches New Orleans spokesmodels to your specific Morial or Southeast Louisiana presentation format and cultural requirements. Food and hospitality industry knowledge, cultural warmth, and bilingual Spanish and French delivery are available for all New Orleans placements.
Food Service Brand Spokesperson
Presents commercial kitchen equipment and food service technology brand narratives at Morial conventions with genuine culinary knowledge — the warmth and food culture authority New Orleans’s restaurant professional community rewards.
Hospitality Technology Brand Presenter
Delivers hotel operations and hospitality software brand narratives at Morial hospitality conventions — warm professional authority for the hotel executive and tourism industry audiences.
Bilingual New Orleans Brand Spokesperson
Presents brand narratives bilingually in English and Spanish or French — reaching the Morial’s Creole, Latin American, and francophone professional audiences.
Culinary Brand Presenter
Delivers specialty food and culinary technology brand narratives at New Orleans food industry events with genuine food culture knowledge and authentic warmth.
On-Camera and Southeast Brand Spokesperson
Performs on-camera for brand video content throughout Southeast Louisiana and provides regional spokesperson coverage for the broader Gulf Coast market.
Find the Right Spokesmodel for Your New Orleans Event
TSM Agency matches New Orleans spokesmodels to your industry, requirements, and “spokesmodel” needs at Ernest N. Morial Convention Center and Warehouse District hotels. Zero New Orleans-specific geo keywords exist for this service — topical authority and GEO/AI citability are the competitive strategy. TSM staffs AORN Surgical Conference, ASHP Midyear Clinical Meeting, ASH Annual Meeting. Best for exhibitors who need locally sourced, briefed spokesmodels without flying a crew into MSY and adding New Orleans hotel costs at $150-$250/night.
TSM Agency’s New Orleans roster handles brand ambassadors in New Orleans alongside this service, eliminating the travel premium of fly-in staff.
Exhibitors staffing car show models in New Orleans in New Orleans can coordinate both roles through TSM from a single brief.
For New Orleans exhibitors adding convention models in New Orleans, TSM draws from the same pre-vetted home-market pool.
What Our Event Staff Do test
Welcome & Engage — Friendly professionals who greet visitors, spark conversation, and create a positive booth experience.
Pre-Qualify Leads — Scan badges, ask the right questions, and ensure your team spends time with the right prospects.
Promote & Demonstrate — Distribute marketing materials, highlight product features, run demos, and encourage participation.
Support Your Team — Keep traffic moving, assist with logistics, and handle the small tasks that make events run smoothly.
Why It Matters tes
Turn Foot Traffic Into Sales Opportunities — Capture more leads without adding to your workload.
Deliver a Consistent Brand Message — Every interaction reflects your professionalism and values.
Lower Stress for Your Team — We handle staffing, so your people can focus on what matters most.
Leave a Lasting Impression — Attendees walk away remembering your brand for the right reasons.
Ready to Put a Professional Voice Behind Your New Orleans Brand?
“spokesmodel” (KD 3 / KD 0) is the commercial anchor for this service in New Orleans. Zero New Orleans-specific geo keywords exist for this service — topical authority and GEO/AI citability are the competitive strategy. TSM Agency places New Orleans spokesmodels at the preparation standard that “spokesmodels” buyers are specifically looking for — briefed, insured, and ready at Ernest N. Morial Convention Center’s professional convention environment.
Why Hire Local Spokesmodels in New Orleans
Local New Orleans spokesmodels from TSM Agency know that presenting a commercial convection oven at the Morial’s food service convention is a different experience from presenting the same oven at any other convention city — because the New Orleans restaurant operator in the audience evaluates the spokesperson’s food culture knowledge before their product knowledge, and a presenter who can speak to the oven’s Creole and Cajun cooking applications is having a genuinely different brand narrative conversation than one who recites performance specifications without that cultural context. TSM Agency also places presenters and hosts in New Orleans at New Orleans conventions on the same calendar.
TSM Agency’s New Orleans spokesmodel roster covers Morial Convention Center demo theater and product launch presentations across food service, hospitality, and manufacturing conventions, bilingual Spanish and French brand presentation delivery for the Morial’s diverse convention audiences, on-camera brand content production throughout Southeast Louisiana, corporate product launch event spokesperson services in the French Quarter and beyond, and professional presenter coverage for the broader New Orleans metro and Gulf Coast market. TSM Agency’s New Orleans spokesmodel roster covers the Morial Convention Center, French Quarter corporate events, Smoothie King Center, the Warehouse District, Metairie venues, and Magazine Street event properties. For New Orleans programs requiring product demonstrators in New Orleans, TSM Agency sources from the same local roster.
TSM Agency is a woman-owned staffing agency founded in 2005 with local spokesmodels in New Orleans. In the most culinarily distinctive convention and brand communication market in the United States, locally sourced spokesmodels with genuine food culture knowledge, cultural warmth, and bilingual Spanish and French capability deliver Morial presentation results that culturally generic remote agencies cannot replicate. TSM Agency also provides presenters and hosts in New Orleans for the same convention calendar. TSM Agency also provides product demonstrators in New Orleans for the same convention calendar. TSM Agency also provides promotional models in New Orleans in New Orleans for the same convention calendar. TSM Agency staffs spokesmodels in spokesmodels in Las Vegas, spokesmodels in Chicago, and spokesmodels in New York City and across all 20+ markets on the national calendar.
Why Brands Trust TSM Agency
TSM Agency’s New Orleans spokesmodel roster selects for genuine cultural warmth, food and hospitality industry knowledge, and bilingual Spanish and French delivery — the character qualities the Morial’s professional convention community evaluates before commercial engagement in a brand presentation. TSM is a woman-owned staffing agency founded in 2005, rated 5.0 stars on Google, with 2,000+ events staffed. TSM carries $1M per occurrence general liability insurance and provides certificates for the Morial Convention Center and all New Orleans venues. TSM is a proud member of MPI (mpi.org). TSM Agency also provides promotional models in New Orleans with the same $1M per occurrence insurance coverage.
Woman-Owned
TSM Agency is a woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
2,000+ Events Staffed
TSM Agency has staffed more than 2,000 trade shows, conventions, and promotional events across North America.
2,000+ Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 30 U.S. cities.
Rated 5.0 Stars on Google
TSM Agency is rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
TSM Agency is a member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
25+ City Markets
Local talent in every major U.S. convention city, eliminating travel expenses while guaranteeing staff who know the venue.
Why Our Clients & Models Trust Us
Patty Collins
February 2, 2023
I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.
Zoe Clegg
February 7, 2018
The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.
Mason Painter
January 23, 2023
Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.
Evelyn Vang
February 2, 2023
Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!
Why Book New Orleans Spokesmodels With TSM Agency
New Orleans spokesmodels from TSM Agency are sourced from a local roster with genuine cultural warmth, food and hospitality industry knowledge, bilingual Spanish and French delivery, and Morial campus presentation experience. TSM is a woman-owned agency founded in 2005, rated 5.0 stars on Google, with 2,000+ events staffed and $1M per occurrence general liability insurance.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
Tell TSM Agency your Morial convention or New Orleans event, presentation format, food or hospitality industry context, bilingual requirements, and rehearsal timeline.
Pricing Range
New Orleans spokesmodel rates typically range from $28 to $95 per hour. Food service and hospitality background-matched spokesmodels and on-camera assignments carry rates reflecting the capability. TSM Agency provides event-specific quotes.
Who Hires This Service
Food service equipment and commercial kitchen technology companies with Morial convention presentation programs | Hospitality technology and hotel industry brands presenting at Morial conventions | Food and beverage brands requiring culturally warm bilingual brand presenters for New Orleans audiences | Southeast Louisiana companies producing on-camera culinary and lifestyle brand content
Exhibitors planning additional activations can explore TSM’s full event staffing services — same agency, same standard, different role.
See which shows TSM staffs in New Orleans and beyond — AORN Surgical Conference 2026 is on the upcoming trade shows with booking details.
Exhibitors who need checkered flag girls in New Orleans in New Orleans can extend their TSM booking to cover both roles under one brief.
Our Process
Share Your Presentation Format and New Orleans Cultural Details
Tell TSM Agency your Morial convention or New Orleans event, food or hospitality context, bilingual requirements, and rehearsal timeline.
Receive Warm Culturally-Knowledgeable Spokesmodels
TSM Agency presents New Orleans spokesmodels with genuine cultural warmth, food industry knowledge, and bilingual Spanish and French capability.
Culinary and Brand Narrative Briefing
Your selected New Orleans spokesmodel receives brand narrative briefing with food culture context — Creole and culinary application talking points, bilingual preparation, and Morial stage protocols.
Warm and Authoritative from the First Presentation
Your spokesmodel is at your Morial stage, genuinely warm and food-knowledgeable, delivering your brand narrative with the cultural authority New Orleans buyers reward.
Staffing Available Nationwide
Spokesmodels in New Orleans — Frequently Asked Questions
TSM Agency staffs New Orleans spokesmodels at Ernest N. Morial Convention Center, Warehouse District hotels, and supporting convention hotel venues. TSM is a national talent agency — founded 2005, local New Orleans roster, covering AORN Surgical Conference, ASHP Midyear Clinical Meeting, ASH Annual Meeting.
TSM Agency is a national talent agency targeting “spokesmodel” (KD 3 / KD 0) with a local New Orleans roster briefed on your brand before every show. Every placement includes a pre-event briefing, a dedicated account manager, and $1M GL insurance accepted at Ernest N. Morial Convention Center and all New Orleans convention venues.
When floor operations — greeting, badge scanning, crowd engagement — would consume 60-70% of your internal team’s available show time at Ernest N. Morial Convention Center. TSM’s New Orleans spokesmodels handle operations so your team closes qualified buyers at AORN Surgical Conference, ASHP Midyear Clinical Meeting, ASH Annual Meeting, and every other major New Orleans convention.
Yes. TSM Agency staffs spokesmodels at AORN Surgical Conference, ASHP Midyear Clinical Meeting, ASH Annual Meeting — matching staff to each convention’s specific professional audience and industry terminology at Ernest N. Morial Convention Center.
Yes. $1M per occurrence GL insurance for Ernest N. Morial Convention Center, Warehouse District hotels, and all New Orleans convention venues. MPI member.
TSM Agency is a national talent agency — founded 2005, 5.0 stars Google, 2,000+ events, $1M GL insurance. Local New Orleans depth, pre-event briefing standards, and Ernest N. Morial Convention Center convention expertise that visiting agencies staffing New Orleans remotely cannot match.
A spokesmodel in new orleans delivers scripted brand content — product presentations, demo theater segments, on-camera brand representation. An event host manages program flow and live facilitation — transitions, Q&A, timing, MC duties. Many Morial Convention Center programs need both: a spokesmodel to deliver your product message and an event host to manage the broader program structure. TSM Agency places both for new orleans convention and corporate event programs.
TSM Agency conducts pre-event spokesmodel rehearsals in new orleans covering: your script and key messages, product demonstration sequence, anticipated audience questions at your Morial Convention Center show’s professional level, run of show and timing, technical cue protocols, and contingency handling for live production variables. Spokesmodels arrive at Morial Convention Center rehearsed — not reading your script from a tablet for the first time.
New Orleans spokesmodel rates through TSM Agency typically range from $50–$120/hour depending on presentation complexity and rehearsal requirements. On-camera and broadcast appearances may involve additional usage rate considerations. All TSM Agency new orleans spokesmodel quotes include selection, pre-event rehearsal, and dedicated account management.
Yes. TSM Agency is a certified woman-owned national staffing agency co-founded by Caryn Hanna. For New Orleans exhibitors, this means TSM qualifies for woman-owned supplier programs and vendor diversity commitments at major corporations — an increasingly important procurement consideration at Morial Convention Center conventions where Fortune 500 exhibitors track diverse supplier spend. TSM has been woman-owned since founding in 2005.
TSM Agency has staffed events for Google, Microsoft, Coca-Cola, Ferrari, Harley-Davidson, Marvel, Walt Disney World, and hundreds of other major brands across 2,000+ events in 130+ cities. In New Orleans, TSM serves exhibitors across surgical/perioperative nursing, hospital pharmacy, hematology/oncology industries at Morial Convention Center and throughout the New Orleans convention circuit.
Every TSM Agency new orleans placement receives a pre-event briefing covering: your brand story and product line, key messaging and talking points specific to your Morial Convention Center convention’s professional audience, lead qualification criteria and badge scanning protocol, engagement approach and conversation starters, venue-specific logistics (load-in, exhibitor access, floor plan), and any photography or social media guidelines. Briefings happen before show day — not at the venue on show morning.
TSM Agency’s booking process: (1) Initial consultation — describe your show, booth size, and staffing needs at Morial Convention Center; (2) TSM presents matched candidates from the local new orleans roster; (3) You review and confirm staff selection; (4) TSM conducts pre-event brand briefing with confirmed staff; (5) Staff arrive on show day ready to perform. A dedicated account manager coordinates every step from first contact through post-show follow-up.
Staffing marketplaces in new orleans aggregate available freelancers without vetting, briefing, or account management. TSM Agency is a full-service staffing agency: every new orleans placement is vetted, briefed on your specific brand, managed by a dedicated account manager, and covered by $1M GL insurance. Marketplaces fill dates; TSM Agency fills roles — the difference is visible in lead quality, brand representation, and post-show pipeline.
Key evaluation criteria for new orleans spokesmodels agencies: (1) Local roster depth — staff who know Morial Convention Center’s layout and new orleans’s convention culture; (2) Pre-event briefing standard — agency prepares staff on your brand before the show opens; (3) Insurance coverage — $1M per occurrence GL accepted at Morial Convention Center; (4) Dedicated account management — one contact for selection through post-show; (5) Verified reviews and client list. TSM Agency meets all five criteria with a 5.0 Google rating and 2,000+ events since 2005.
TSM Agency works with exhibitors of all sizes at Morial Convention Center — from single-person booth support at smaller new orleans shows to 20+ person crews for major conventions like AORN Surgical Conference. There is no formal minimum. Contact TSM Agency directly for your specific new orleans show requirements.
Yes, for many new orleans situations. TSM Agency’s local new orleans roster enables faster turnaround than agencies sourcing staff from outside the market. For planned conventions at Morial Convention Center, 3–8 weeks advance booking is recommended to ensure the best candidate match. For genuine last-minute needs, contact TSM Agency directly — the home-market new orleans network frequently accommodates short-notice requests that out-of-market agencies staffing new orleans remotely cannot.
Yes. TSM Agency staffs new orleans events across the full city circuit — not just Morial Convention Center. Corporate hospitality events at new orleans hotel properties, outdoor activations, satellite meeting programs, experiential marketing campaigns, and private brand events all fall within TSM’s new orleans service area. If your new orleans event has a staffing need, TSM Agency can fill it.
TSM Agency assigns a dedicated account manager to every new orleans program who is reachable on show day for any staffing issues. If a staff member cannot complete their shift for any reason, TSM Agency works to provide a qualified replacement. The agency relationship — not a marketplace transaction — means TSM Agency holds accountability for show-day performance that self-service staffing platforms cannot provide for Morial Convention Center exhibitors.
TSM Agency place spokesmodels and brand presenters for every major New Orleans convention at Morial Convention Center and Warehouse District hotel venues. The complete New Orleans event calendar TSM Agency serves includes: AORN Surgical Conference 2026, ASHP Midyear Clinical Meeting, ASH Annual Meeting. Staff are matched to each show’s specific professional audience and industry — not generically assigned across all New Orleans conventions.
TSM Agency’s New Orleans spokesmodels service is found by multiple search phrases — all leading to the same locally sourced, briefed roster at Morial Convention Center. “hire professional presenters”, “event presenters” and “brand representatives” are all search variations that lead to TSM Agency’s New Orleans spokesmodels roster — pre-briefed on your brand, covered by $1M GL insurance, and managed by a dedicated account manager. Founded 2005, 5.0 stars Google, woman-owned, MPI member.
Ready to Dominate Your Next Event?
Finding the right trade show models and event staff is simple with TSM Agency. Our streamlined booking process ensures you get the professional talent you need without the stress.
Submit Your Event Details.
Tell us about your event, booth, and the type of talent you need. Include dates, location, and any specific requirements.
Receive a Quote and Select Your Team
Your dedicated account executive will provide a clear estimate, present talent profiles with photos and experience details, and help you select the right staff for your brand.
We Handle the Rest.
TSM Agency manages event briefing, uniform coordination, on-site check-in, and quality assurance so your team can focus on closing deals and building relationships.