Event Staff and Trade Show Models for World of Coffee 2026 in San Diego
Brand ambassadors and booth staff for World of Coffee 2026 at the San Diego Convention Center. Teams receive a brief on your products and protocols.
World of Coffee 2026 Event Staffing Services in San Diego
TSM Agency staffs World of Coffee 2026 in San Diego. World of Coffee makes its North American debut in San Diego with equipment, green coffee sourcing, and barista competitions. TSM Agency places booth staff, lead capture specialists, and brand ambassadors for exhibitors.
The San Diego Convention Center hosts World of Coffee’s North American debut with equipment exhibits, green coffee sourcing, and live barista competitions. TSM Agency’s San Diego roster has staffed food and beverage trade shows since 2005.
Trade Show Models
Promotional Models
Spokesmodels
Brand Ambassadors
Product Demonstrators
Convention Models
World of Coffee 2026: What to Know
World of Coffee 2026
- Dates: March 19, 2026
- City:
San Diego, CA
- Organizer: worldofcoffee.org
- Category: Specialty Coffee
- Website: http://worldofcoffee.org
World of Coffee makes its North American debut in San Diego with equipment, green coffee sourcing, and barista competitions.
Quick Facts
World of Coffee draws approximately 12,000 roasters, cafe owners, and green coffee buyers.
The venue offers 615,000 square feet of exhibit space. San Diego Convention Center fills with espresso machines, roasting equipment, packaging, and green coffee.
World of Coffee 2026 marks the event’s first-ever North American edition.
Where World of Coffee 2026 Takes Place
World of Coffee 2026 is at the San Diego Convention Center in the Gaslamp Quarter. Walkable from Gaslamp Quarter hotels, accessible via trolley and rideshare.
Navigation Tips
Walkable from Gaslamp Quarter hotels, accessible via trolley and rideshare.
San Diego-Based Event Staff for World of Coffee 2026
World of Coffee’s North American debut brings a global specialty coffee audience to the San Diego Convention Center for three days. San Diego-based staff are familiar with the convention center’s layout and the waterfront venue logistics. Local availability supports exhibitors entering an unfamiliar market and eliminates travel costs.
Exhibiting Tips for World of Coffee 2026
Product sampling and brewing demos define this event. Plan for staff to arrive 30 minutes before doors open on day one (Jun 12). Staff manage sampling stations and capture buyer contacts.
Trade Show Staffing in San Diego for World of Coffee 2026
TSM Agency provides trade show staffing in San Diego for World of Coffee 2026 at San Diego Convention Center in the Gaslamp Quarter and surrounding venues. the San Diego Convention Center and Gaslamp Quarter venues TSM Agency provides trade show staffing for exhibitors requiring booth greeters, product demonstrators, lead capture specialists, and brand ambassadors.
Exhibitors book World of Coffee staffing through tsmagency.com. TSM Agency delivers a proposal within 48 hours and confirms assigned staff 2–3 weeks before the event.
Why Brands Trust TSM Agency
TSM Agency has staffed more than 2,000 events across , including San Diego since 2005. The woman-owned agency is rated 5.0 stars on Google Reviews and is a member of Meeting Professionals International (MPI). Every World of Coffee booking at the San Diego Convention Center includes a dedicated account coordinator. Staff receive a booth brief covering the exhibitor’s coffee equipment, sourcing products, or roasting technology, along with sampling protocols. On-site check-in covers uniform verification, equipment review, and a walkthrough before specialty coffee professionals arrive. Exhibitors continuing to Clean Power in Houston also use TSM’s San Diego booth staff across both markets.
Woman-Owned
TSM Agency is a woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
2,000+ Events Staffed
TSM Agency has staffed more than 2,000 trade shows, conventions, and promotional events across North America.
2,000+ Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 30 U.S. cities.
Rated 5.0 Stars on Google
TSM Agency is rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
TSM Agency is a member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
25+ City Markets
Local talent in every major U.S. convention city, eliminating travel expenses while guaranteeing staff who know the venue.
Role options within CES staffing
Greeter and Crowd Gatherer
Lead Retrieval Specialist
Product Demonstrator
Presenter or Host
Team Lead or Coordinator
Why Our Clients & Models Trust Us
Patty Collins
February 2, 2023
I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.
Zoe Clegg
February 7, 2018
The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.
Mason Painter
January 23, 2023
Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.
Evelyn Vang
February 2, 2023
Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!
Benefits of Booking San Diego Event Staff for World of Coffee
World of Coffee’s North American debut brings a global specialty coffee audience to the San Diego Convention Center with tasting stations, equipment demos, and sourcing meetings happening simultaneously — TSM’s San Diego-based brand ambassadors and booth staff manage your tasting operations, support equipment demonstrations, and capture qualified buyer leads from roasters and cafe owners. Learn more about TSM’s brand ambassadors for World of Coffee.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
World of Coffee’s North American debut brings a global audience to San Diego — TSM’s local professionals manage your tasting stations, support equipment demos, and capture qualified roaster and cafe buyer leads at the convention center.
Frequently Asked Questions
World of Coffee 2026 is the premier global trade show for the specialty coffee industry, taking place June 12-14, 2026 in San Diego, California. Organized by the Specialty Coffee Association, this event draws thousands of coffee professionals, roasters, retailers, and suppliers from around the world. The show features the latest innovations in coffee equipment, education sessions, cupping competitions, and networking opportunities for the entire coffee supply chain.
World of Coffee 2026 will be held June 12-14, 2026 in San Diego, California. The event spans three days and brings together the global specialty coffee community in one of America’s most vibrant coastal cities.
World of Coffee 2026 is organized by the Specialty Coffee Association, the world’s largest coffee trade association. The SCA is dedicated to building a thriving specialty coffee community through research, education, and the development of industry standards.
World of Coffee attracts exhibitors across the entire specialty coffee supply chain, including coffee roasters, equipment manufacturers, packaging companies, payment processing solutions, and coffee producers. The show also features service providers, technology companies, and organizations that support the specialty coffee industry.
TSM Agency provides professional trade show staffing for World of Coffee 2026 with our network of local San Diego talent. As a woman-owned agency founded in 2005 with a 5.0-star Google rating, we’ve staffed over 2000 events nationwide. Each client receives a dedicated account executive and custom booth briefing materials for every staff member.
Our San Diego-based talent for World of Coffee 2026 includes professionals with trade show experience, customer service backgrounds, and knowledge of the specialty coffee industry. All staff members receive custom briefing materials specific to your booth, products, and objectives. TSM carefully screens and selects talent who can effectively represent your brand to coffee industry professionals.
Yes, TSM Agency carries $1 million to $2 million in comprehensive insurance coverage for all our staffing assignments. This includes World of Coffee 2026 and provides peace of mind for our clients and their trade show investments.
Beyond providing qualified booth staff, TSM Agency offers lead capture training, product demonstration support, and crowd engagement strategies for World of Coffee 2026. We also provide backup staffing options, detailed reporting, and post-event feedback. Our dedicated account executives ensure seamless coordination from planning through event execution.
We recommend booking your World of Coffee 2026 staffing at least 60-90 days in advance to ensure the best talent selection and rates. Early booking allows more time for custom briefing preparation and staff coordination. However, TSM often accommodates last-minute requests when possible due to our extensive network of local San Diego professionals.
TSM Agency has over 19 years of experience staffing trade shows across diverse industries, including specialty food and beverage events. Since our founding in 2005, we’ve built expertise in matching qualified talent to industry-specific events like World of Coffee. Our staff understand the unique needs of B2B coffee industry networking and lead generation.
Yes, every TSM staff member assigned to World of Coffee 2026 receives custom briefing materials that include coffee industry terminology, your specific products or services, and booth objectives. Our dedicated account executives work with clients to develop comprehensive training materials. This ensures your staff can speak knowledgeably with specialty coffee professionals and buyers.
Specific exhibit hall hours for World of Coffee 2026 will be announced closer to the event date by the Specialty Coffee Association. TSM Agency will coordinate staffing schedules once official show hours are released. We typically recommend having staff arrive 30 minutes before hall opening for final preparations.
Yes, TSM Agency can provide bilingual and multilingual staff for World of Coffee 2026 to accommodate the international attendee base. Our San Diego talent pool includes Spanish-speaking professionals and other language capabilities. We recommend specifying language requirements when booking to ensure proper talent matching.
TSM Agency is a woman-owned business founded in 2005 with a perfect 5.0-star Google rating and MPI membership. We’ve successfully staffed over 2000 events with comprehensive insurance coverage and local talent networks in major cities like San Diego. Our personalized approach includes dedicated account executives and custom booth briefings for every assignment.
For World of Coffee 2026’s three-day schedule, TSM provides backup staffing options and maintains direct communication with all team members throughout the event. Our dedicated account executives monitor attendance and performance daily. We also have contingency plans with additional local San Diego talent available if needed.
TSM needs details about your booth size, staffing requirements, specific roles needed, and your products or services being showcased at World of Coffee 2026. We also need your lead capture process, target audience, and any special requirements. This information helps us select the most appropriate talent and create effective custom briefing materials.
Yes, TSM staff are trained in various lead capture methods including digital scanning, manual forms, and CRM integration for World of Coffee 2026. Our team can qualify prospects, schedule follow-up meetings, and ensure proper lead documentation. We customize our approach based on your specific lead generation goals and systems.
TSM Agency provides clear cancellation terms in our service agreements for World of Coffee 2026 staffing. Policies vary based on timing and circumstances, with more flexibility for cancellations made well in advance. We recommend reviewing specific terms with your dedicated account executive when booking.
TSM coordinates comprehensive scheduling for World of Coffee 2026’s June 12-14 dates, including setup assistance if needed. Our dedicated account executives manage staff rotations, break coverage, and ensure consistent booth coverage throughout the three-day event. We work closely with your team to optimize staffing based on expected traffic patterns.
Visit our dedicated World of Coffee event page at https://tsmagency.com/event/world-of-coffee/ for specific information about our San Diego staffing capabilities. You can also contact our team directly to discuss your booth staffing needs and receive a customized quote. Our experienced account executives are ready to help make your World of Coffee 2026 participation successful.
