Event Staff and Trade Show Models for Toy Fair New York 2026 in New York
Brand ambassadors and booth staff for Toy Fair New York 2026 at the Javits Center. Teams receive a pre-event brief on your products and booth protocols.
Toy Fair New York 2026 Event Staffing Services in New York
TSM Agency staffs Toy Fair New York in New York. Toy Fair New York is the Western Hemisphere’s largest and most important toy, play, and youth entertainment marketplace. TSM Agency places booth staff, lead capture specialists, and brand ambassadors for exhibitors.
The Javits Center transforms during Toy Fair into a product showcase where manufacturers debut lines to retail buyers and media. TSM Agency’s New York roster has staffed trade shows since 2005, including toy and entertainment industry events.
Trade Show Models
Promotional Models
Spokesmodels
Brand Ambassadors
Product Demonstrators
Convention Models
Toy Fair New York 2026: What to Know
Toy Fair New York
- Dates: March 21, 2026
- City:
New York, NY
- Organizer: toyfairny.com
- Category: Toys / Play / Youth Entertainment
- Website: http://toyfairny.com
Toy Fair New York is the Western Hemisphere’s largest and most important toy, play, and youth entertainment marketplace. The show is invitation-only and produced by The Toy Association for qualified industry buyers, media, and licensors.
Quick Facts
Toy Fair New York hosts 1,000+ exhibiting companies and draws 25,000+ retail buyers, licensors, and media to the Javits Center.
The venue offers 850,000 square feet of exhibit space across 10 halls. The Javits Center is organized into themed exhibit halls where buyers scout products for upcoming retail seasons. The Launch Pad section highlights first-time exhibitors.
The 2026 Toy Fair New York returns with 1,000+ exhibiting companies across the Javits Center exhibit halls.
Where Toy Fair New York Takes Place
The Javits Center is organized into themed exhibit halls where buyers scout products for upcoming retail seasons. The Launch Pad section highlights first-time exhibitors.
Navigation Tips
Allow 10–20 minutes for level changes within the Javits Center. Cluster buyer meetings by exhibit hall to maintain momentum in the tightly scheduled, invitation-only environment.
New York City-Based Booth Professionals for Toy Fair 2026
Toy Fair operates on a tightly scheduled, invitation-only format at the Javits Center over four days. New York City-based staff are reliable for punctual arrival regardless of weather or transit conditions, and are experienced with the Javits Center’s security and exhibitor access procedures. Local availability eliminates Manhattan hotel costs during peak convention pricing.
Exhibiting Tips for Toy Fair New York 2026
Toy Fair rewards clear product storytelling, licensing readiness, and retail-calendar awareness. Staff booths to manage buyer meetings, safety certification questions, and licensing conversations efficiently. Plan for staff to arrive 30 minutes before doors open on day one (Feb 14). Prepare for rapid-fire discussions tied to holiday retail planning timelines.
Trade Show Staffing in New York for Toy Fair New York 2026
TSM Agency provides trade show staffing in New York City for trade shows and conferences at the Jacob K. Javits Convention Center, Hilton Midtown, and surrounding venues. Staff support corporate, enterprise, and industry-specific event formats in the Manhattan convention corridor.
Exhibitors book Toy Fair New York staffing by submitting a booth brief and requirements through tsmagency.com. TSM Agency delivers a proposal within 48 hours and confirms assigned staff 2–3 weeks before the event. Briefing materials are distributed 48 hours before show day.
Why Brands Trust TSM Agency
TSM Agency has staffed events including Toy Fair New York since 2005, with more than 2,000 events completed and a 5.0-star Google Reviews rating. The woman-owned agency provides a staffing proposal within 48 hours of inquiry. Exhibitors continuing to WVC in Las Vegas also use TSM’s New York City booth staff across both markets.
Woman-Owned
TSM Agency is a woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
2,000+ Events Staffed
TSM Agency has staffed more than 2,000 trade shows, conventions, and promotional events across North America.
2,000+ Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 30 U.S. cities.
Rated 5.0 Stars on Google
TSM Agency is rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
TSM Agency is a member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
25+ City Markets
Local talent in every major U.S. convention city, eliminating travel expenses while guaranteeing staff who know the venue.
Role options within CES staffing
Greeter and Crowd Gatherer
Lead Retrieval Specialist
Product Demonstrator
Presenter or Host
Team Lead or Coordinator
Why Our Clients & Models Trust Us
Patty Collins
February 2, 2023
I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.
Zoe Clegg
February 7, 2018
The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.
Mason Painter
January 23, 2023
Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.
Evelyn Vang
February 2, 2023
Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!
Benefits of Booking New York City Booth Staff for Toy Fair
Toy Fair is invitation-only, meaning every attendee at the Javits Center is a qualified retail buyer or licensing partner planning holiday inventory — TSM’s New York City-based booth staff and product demonstrators present your lines with energy, engage buyers during live demos, and capture purchasing intent so your sales team can follow up with warm leads. Learn more about TSM’s product demonstrators for Toy Fair.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
Every attendee at invitation-only Toy Fair is a qualified retail buyer or licensing partner — TSM’s New York City professionals demo your lines with energy, engage buyers, and capture purchasing intent at the Javits Center.
Frequently Asked Questions
Toy Fair New York is the premier trade show for the toy and play industry in North America. Organized by The Toy Association, this event takes place February 14-17, 2026 in New York, NY and draws thousands of industry professionals including retailers, buyers, manufacturers, and distributors to showcase the latest toys, games, and youth entertainment products.
Toy Fair New York 2026 runs from February 14-17, 2026 in New York, NY.
Toy Fair New York 2026 takes place in New York, NY from February 14-17, 2026.
Toy Fair New York is organized by The Toy Association, the leading trade association for the toy industry.
Toy Fair New York attracts toy manufacturers, game companies, educational product makers, licensing firms, and youth entertainment brands from around the world. The event showcases everything from traditional toys and games to high-tech interactive products and educational tools.
TSM Agency provides professional trade show staffing for Toy Fair New York 2026 with experienced local talent in New York. Our team handles everything from booth staff recruitment to training, ensuring your exhibit is professionally represented throughout the February 14-17 event.
TSM Agency is a woman-owned national trade show staffing agency founded in 2005 with over 2000 events staffed. We maintain a 5.0-star rating on Google, are an MPI member, and carry $1M/$2M insurance coverage for complete peace of mind.
Yes, TSM Agency maintains a network of professional local talent in New York for events like Toy Fair New York 2026. This ensures our staff are familiar with the venue and city logistics for the February 14-17 event.
TSM Agency can provide brand ambassadors, product demonstrators, lead generation specialists, booth hosts, and technical support staff for Toy Fair New York 2026. All staff are trained specifically for the toy industry and your company’s unique needs.
We recommend booking TSM staffing services for Toy Fair New York 2026 at least 6-8 weeks before the February 14-17 event dates. Earlier booking ensures the best talent selection and allows adequate time for custom training and preparation.
TSM Agency provides each staff member with a custom booth brief tailored to your company and products for Toy Fair New York 2026. Training covers your brand messaging, product knowledge, lead qualification, and specific objectives for the February 14-17 event.
Yes, TSM Agency assigns a dedicated account executive to every client for Toy Fair New York 2026. Your account executive manages all aspects of staffing from initial consultation through the February 14-17 event execution.
Toy Fair New York exhibitors typically need staff who can engage with buyers and retailers, demonstrate products effectively, and generate qualified leads. Staff should be comfortable with both adult buyers and family audiences, as the toy industry serves diverse markets.
Absolutely. TSM Agency specializes in providing product demonstration staff for Toy Fair New York 2026 who can effectively showcase toys and games to trade buyers. Our staff are trained on your specific products before the February 14-17 event.
TSM Agency carries $1M/$2M insurance coverage, providing comprehensive protection for your Toy Fair New York 2026 staffing needs. This coverage ensures peace of mind throughout the February 14-17 event.
TSM Agency maintains rigorous hiring standards and provides custom training for each event including Toy Fair New York 2026. Our 5.0-star Google rating and MPI membership reflect our commitment to excellence in trade show staffing.
TSM Agency provides customized staffing quotes based on your specific needs for Toy Fair New York 2026. Factors include number of staff, event duration, roles required, and training complexity for the February 14-17 event.
Yes, TSM Agency can provide multilingual staff for Toy Fair New York 2026 to help communicate with international attendees and exhibitors. Our New York talent pool includes staff fluent in various languages common in the global toy industry.
TSM Agency provides on-site support and backup staffing solutions during Toy Fair New York 2026. Your dedicated account executive monitors the February 14-17 event to ensure any issues are resolved quickly and professionally.
Contact TSM Agency through our Toy Fair New York event page at tsmagency.com/event/toy-fair-new-york/ or call our team directly. We’ll discuss your staffing needs for the February 14-17, 2026 event and provide a customized proposal.
