PRI Show 2026 Trade Show Staffing — Indianapolis, IN
TSM Agency connects performance racing and motorsports exhibitors at PRI Show 2026 with experienced brand ambassadors, product demonstrators, spokesmodels, and lead retrieval specialists — staffed and briefed for the Indiana Convention Center in Indianapolis.
Professional Trade Show Staff for PRI Show 2026
PRI Show — Performance Racing Industry — is the world’s largest trade show exclusively serving the racing industry. Held annually at the Indiana Convention Center in Indianapolis, PRI draws 60,000+ racing professionals, engineers, team owners, builders, and motorsports suppliers evaluating the latest in race engines, chassis components, safety equipment, data acquisition systems, and racing technology. For performance racing and motorsports exhibitors, PRI is the premier annual platform for product launches, dealer engagement, and brand visibility.
TSM Agency’s Indianapolis roster includes professionals with experience at automotive and motorsports trade events — comfortable in a technically sophisticated, enthusiast-driven environment. We staff spokesmodels for vehicle and product centerpiece displays, product demonstrators for live performance equipment showcases, brand ambassadors for attendee engagement and lead qualification, and lead retrieval specialists for dealer and distributor pipeline capture. PRI is high-energy, highly technical, and extremely competitive — your exhibit staff should match all three.
Trade Show Models
Promotional Models
Spokesmodels
Brand Ambassadors
Product Demonstrators
Convention Models
What to Know About PRI Show 2026
PRI Show — Performance Racing Industry
- Dates: April 1, 2026
- City:
Indianapolis, IN
- Organizer: prishow.com
- Category: Automotive / Motorsports
- Website: http://prishow.com
PRI Show is the world’s largest trade show exclusively dedicated to the racing industry, produced by Performance Racing Industry. Held annually at the Indiana Convention Center in Indianapolis, PRI serves as the premier annual gathering for the global racing community — including professional race teams, engine builders, chassis fabricators, parts suppliers, and motorsports technology companies. The show draws 60,000+ attendees from professional racing series, amateur racing organizations, and the motorsports aftermarket.
Quick Facts
Do your brand ambassadors have motorsports or racing industry experience?
Can TSM provide spokesmodels for a vehicle or championship display at PRI?
How far in advance should we book PRI Show staffing?
Staffing at the Indiana Convention Center for PRI Show
PRI Show takes place at the Indiana Convention Center in downtown Indianapolis, connected to the JW Marriott and Lucas Oil Stadium and one of the most walkable convention destinations in the country. TSM Agency’s Indianapolis team is familiar with the ICCLOS campus and the demands of a major motorsports trade event. Book your PRI staffing team 8–10 weeks in advance — Indianapolis in late fall and early winter is active with major events and experienced motorsports trade show staff book quickly.
Navigation Tips
PRI Show runs three days and draws some of the most passionate professionals in motorsports. Your exhibit team needs to match the energy of the show floor — knowledgeable, enthusiastic, and technically prepared. Brief your TSM staff on your product’s performance specifications, your target customer (race team, engine builder, dealer, or amateur racer), and any live demonstration protocols before move-in day. Coordinate parking and staffing logistics with your account manager — downtown Indianapolis during PRI week is busy.
Why Expert Motorsports Exhibit Staff Wins at PRI Show
Racing industry professionals are among the most technically sophisticated and brand-loyal audiences in any trade show vertical. They spot unprepared exhibit staff immediately — and they reward genuine enthusiasm and product knowledge with their loyalty and their orders. TSM Agency selects Indianapolis-based staff for motorsports and performance events who bring real enthusiasm and product fluency to the PRI floor. Our pre-show briefing for PRI covers performance specs, technical terminology, and buyer qualification specific to your racing category. See our full [Indianapolis trade show staffing](/city/indianapolis-in/) capabilities.
Staffing Solutions for PRI Show Exhibitors
TSM Agency provides spokesmodels for vehicle, engine, and championship trophy displays, brand ambassadors for attendee engagement and lead qualification, product demonstrators for live performance equipment showcases, lead retrieval specialists for dealer and distributor pipeline capture, and team leads for large multi-person exhibit operations. We staff everything from boutique specialty parts exhibitors to major OEM sponsor exhibits at PRI Show.
Ready to Staff Your PRI Show 2026 Exhibit?
PRI Show 2026 is scheduled for late fall in Indianapolis. With 60,000+ racing professionals on the floor, your exhibit staffing team is a direct representation of your brand’s identity in the global racing community. TSM Agency recommends booking 8–10 weeks in advance to secure your preferred Indianapolis-based roster.
Contact TSM Agency to build your PRI Show 2026 staffing plan. Call (888) 702-7986 or email support@tsmagency.com. We’ll match the right team to your exhibit, your product category, and the world-class motorsports audience PRI attracts.
Why Brands Trust TSM Agency
TSM Agency is a woman-owned national trade show staffing agency with 2,000+ events staffed across 25+ U.S. markets since 2005. We bring automotive and motorsports trade show experience and Indianapolis venue expertise to PRI Show every year. Our staff are pre-briefed, professionally presented, and account-managed from booking through show close. See our work at [SEMA Show](/event/sema-show/) and [AAPEX](/event/aapex-automotive-aftermarket-products-expo/) and across the motorsports trade calendar. See related work at our PRI Show page and our Indianapolis trade show staffing hub.
Woman-Owned
TSM Agency is a woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
2,000+ Events Staffed
TSM Agency has staffed more than 2,000 trade shows, conventions, and promotional events across North America.
2,000+ Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 30 U.S. cities.
Rated 5.0 Stars on Google
TSM Agency is rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
TSM Agency is a member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
25+ City Markets
Local talent in every major U.S. convention city, eliminating travel expenses while guaranteeing staff who know the venue.
Role options within CES staffing
Our PRI Show teams include spokesmodels for vehicle and product centerpiece displays, brand ambassadors for racing professional and dealer engagement, product demonstrators for live performance equipment and technology showcases, lead retrieval specialists for dealer and distributor contact capture, and team leads for multi-person exhibit coordination. Spanish-bilingual staff available on request.
Greeter and Crowd Gatherer
Lead Retrieval Specialist
Product Demonstrator
Presenter or Host
Team Lead or Coordinator
Why Our Clients & Models Trust Us
Patty Collins
February 2, 2023
I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.
Zoe Clegg
February 7, 2018
The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.
Mason Painter
January 23, 2023
Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.
Evelyn Vang
February 2, 2023
Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!
Benefits of Hiring TSM Agency for PRI Show
TSM Agency brings motorsports trade show expertise and Indianapolis Convention Center familiarity to every PRI Show engagement. Our staff are pre-briefed on your product’s performance specifications, technical talking points, and target buyer profile before they arrive on the show floor. We carry $1M/$2M general liability insurance, hold MPI membership, and have been staffing automotive and motorsports trade events since 2005. Every engagement includes dedicated account management from booking through load-out.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
Staff the Show. Own the Floor. Call (888) 702-7986 or visit tsmagency.com to book your PRI Show 2026 team.
Frequently Asked Questions — PRI Show 2026 Staffing
PRI Show — Performance Racing Industry — is the world’s largest trade show exclusively dedicated to the racing industry. Held at the Indiana Convention Center in Indianapolis, PRI draws 60,000+ racing professionals, engine builders, chassis fabricators, dealers, and motorsports technology companies annually.
PRI Show 2026 is scheduled for late fall in Indianapolis, IN. Check prishow.com for confirmed dates.
Exhibitors include race engine component suppliers, chassis and fabrication companies, safety equipment manufacturers, data acquisition and telemetry providers, fuels and lubricants companies, performance parts distributors, and motorsports technology firms.
We staff spokesmodels, brand ambassadors, product demonstrators, lead retrieval specialists, and team leads for PRI Show exhibitors.
TSM Agency selects Indianapolis-based staff with genuine enthusiasm for motorsports and performance products. All staff are briefed on your specific product specifications, technical talking points, and target buyer profile before the show.
Yes. We staff spokesmodels for vehicle centerpieces, engine displays, championship trophy features, and product showcase focal points throughout PRI Show.
We recommend booking 8–10 weeks in advance. PRI is one of Indianapolis’s largest annual events and experienced motorsports exhibit staff book quickly.
For a standard 20×20 booth with a product display, 2–3 brand ambassadors plus 1 lead retrieval specialist is a typical configuration. Vehicle or engine centerpiece exhibits benefit from 1–2 spokesmodels as well.
Yes. TSM Agency carries $1M/$2M general liability insurance and can provide a COI upon request.
Yes. Our product demonstrators are briefed on your performance equipment’s specifications and demo protocol and are comfortable in a technically sophisticated, enthusiast-driven environment.
Yes. Spanish-bilingual brand ambassadors and demonstrators are available for exhibitors serving Latin American motorsports markets.
Yes. TSM Agency is a certified woman-owned national trade show staffing agency founded in 2005.
Call (888) 702-7986 or email support@tsmagency.com. Share your booth details, product category, roles needed, and show dates — we’ll provide a custom quote within one business day.
