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Car show models · Woman-owned since 2005

Car Show & Auto Show Models

A vehicle draws the eye - the right model keeps people at your stand.

Woman wearing a pink outfit and a staff badge against a dark background

Car show models and auto show models support vehicle displays through visitor greeting, approved feature explanations, lead capture, and handoffs to the client team. TSM recruits talent across 25+ U.S. markets for auto shows, motor shows, dealer events, and exhibitions. Confirm availability, briefing responsibilities, vehicle-access rules, and any travel charges for your assignment. TSM is woman-owned and founded in 2005, with 2,000+ events staffed and a 5.0 Google rating. TSM is an MPI member.

What are car show models called?

Auto show models and booth models are related terms. Spokesmodels, brand ambassadors, hosts, and product specialists describe different duties and experience requirements. Choose by the work you need: greeting, approved vehicle explanations, lead capture, presentation, or reveal support. Confirm specialist product knowledge separately.

Why it matters

Why hire car show models

Give visitors a clear welcome and a route to the right information. Book guest-facing staff for greeting, approved feature explanations, and interest capture, while your own specialists handle technical, pricing, and sales questions. Define the handoff so each visitor knows the next step.

On the stand

What car show models do

Present the vehicle

Showcase the car on-brand - features, trim and the story you want told - at auto shows, motor shows and dealer events.

Draw & hold the crowd

Pull aisle and floor traffic to the stand and keep energy up through long show days, indoors or outdoors.

Qualify & hand off

Greet visitors, answer first-line questions, capture leads, and route serious buyers to your sales team.

Spokesmodels & hosts

On-mic presenters and spokesmodels for reveal moments, stage segments and product walk-arounds.

Confirm local availability

Share the venue, dates, and shifts. Confirm local availability and any travel charges in the quote.

Set preparation requirements

Provide approved vehicle information, visitor questions, and referral contacts. Confirm preparation and arrival instructions before the show.

Set the assignment goals: useful visitor conversations, agreed lead fields, and a clear handoff to your sales team.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

2,000+

Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

2,000+

Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

5.0

Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

25+

City Markets

Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.

Give your display team approved feature explanations, clear vehicle-access boundaries, and the names of the specialists who will handle technical or pricing questions. Agree on how to record visitor interest and pass it to your sales team.

About Caryn Hanna, Owner of TSM Agency

Brief Automotive Talent for Your Display

Set approved vehicle talking points

Share the models on display, approved features, audience, and handoff process for pricing or technical questions. Explain whether the assignment involves lead capture, presentation, or guest engagement.

Confirm display access and boundaries

Identify the client contact, credentials, attire, and vehicle-access rules. Explain who may open, demonstrate, move, or operate vehicles; confirm any activity beyond guest-facing representation separately.

Build the on-site talent brief

FAQ

Car show model questions

A car show model can greet visitors, explain approved vehicle features, capture interest, and refer questions to your team. Request presentation or on-mic hosting as a separate skill requirement. Confirm the brief, preparation, and vehicle-access rules for the assignment.

Related terms include auto show model and booth model. Hosts, spokesmodels, brand ambassadors, and product specialists may cover different duties. Match the role to the presentation, greeting, lead-capture, or technical knowledge your display needs; confirm specialist experience separately.

TSM recruits across 25+ U.S. markets for auto shows, exhibitions, and dealer events. Share your venue, dates, shifts, and roles so the team can confirm availability and any travel, accommodation, or per-diem charges.

Published tiers are Tier Two at $50–$60 per hour, Tier One at $60–$75 per hour, and Elite at $75+ per hour, with a four-hour minimum. Confirm the applicable tier, paid hours, preparation, travel charges, and total cost in your quote. Share your decision deadline so your account executive can confirm quote timing.

Yes, when those duties are included in the booking. Specify your lead-capture platform, required fields, approved visitor questions, and handoff process. Confirm relevant system experience and any training needed. Request spokesmodel or hosting experience for reveals and stage segments.

Apply through the TSM Agency talent roster if you are looking for paid event work. This service page is for brands hiring car show and auto show models; job and roster applications belong on the Apply page.

Yes. TSM publishes $1M per-occurrence and $2M aggregate general liability coverage. A certificate of insurance is available on request.

Provide approved vehicle information, visitor questions and referral contacts before the show. Explain the models on display, permitted feature explanations and which questions must go to your specialists. Include vehicle-access boundaries and arrival instructions. Confirm preparation responsibilities and any paid briefing time in the booking; do not assume specialist automotive knowledge.

Choose by the work your display needs. Auto show models can greet visitors, explain approved features and capture interest. Your specialists should handle technical, pricing and sales questions. If you need product-specialist knowledge, specify the required experience and review it separately before confirming talent. Give the team a clear handoff to the person authorized to answer those questions.

Base the request on display size, expected visitor traffic and duties happening at the same time. Identify who greets visitors, supports demonstrations, records interest and introduces buyers to your sales team. Include coverage during peak periods and staff breaks. Share that plan with your account executive to scope the team; there is no fixed models-per-vehicle ratio on this page.

Confirm wardrobe responsibility in your quote. Share the required attire and whether your brand needs uniforms beyond standard professional clothing. Ask who supplies each item and whether wardrobe has a separate charge. Agree on the actual display requirements before booking rather than assuming branded outfits are included in the hourly rate.

Yes. Specify the language, required fluency and visitor-facing duties, then confirm suitable profiles and availability for your venue and dates. Provide approved vehicle terminology and identify the specialist who receives technical questions. Do not assume that conversational fluency includes qualified interpretation or technical automotive expertise.

Send confirmed dates as early as you can and ask about current availability, quote validity and the booking deadline. Include the venue, daily hours, roles and preparation requirements so the request reflects your actual display. An early inquiry alone does not reserve talent or lock a rate; confirm the reservation terms with your account executive.

Agree on arrival and end times, reporting contacts, break coverage and the process for staffing changes before the show. Keep the display location and assignment instructions current. If a confirmed model cannot attend, contact your account executive promptly to review available options. Replacement timing depends on suitable talent availability, so confirm the change process rather than assuming immediate cover.

Review profiles against the duties at your display: starting visitor conversations, learning approved vehicle information, using your lead app or supporting demonstrations. Specify language fluency and presentation requirements before approving talent. Confirm relevant experience and preparation needs separately; appearance alone does not establish automotive knowledge or on-mic hosting ability.

Caryn Hanna, Owner of TSM Agency
Caryn Hanna
Owner
A note from our owner

Exhibiting a vehicle at a show?

A note from our owner Caryn Hanna

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