Event Staff and Trade Show Models for PMA Fresh Summit 2026 in Atlanta, GA
PMA Fresh Summit is the produce industry’s largest annual trade show, drawing 20,000+ fresh produce professionals from growers, shippers, and retailers to a dynamic three-day exhibition in Atlanta. TSM Agency staffs Fresh Summit exhibitor booths with brand ambassadors and product demonstrators who bring energy and product knowledge to one of the most visually active and sampling-intensive show floors in the food industry.
PMA Fresh Summit 2026 Event Staffing Services in Atlanta, GA
TSM Agency provides brand ambassadors, product demonstrators, and lead retrieval specialists for PMA Fresh Summit exhibitors in Atlanta. Our staff manage booth traffic, support fresh produce and food technology product presentations and tastings, and capture qualified leads from the show’s concentrated audience of retail produce buyers, foodservice distributors, and fresh food category managers. Every team member is briefed on your product and sampling plan before the show floor opens.
TSM maintains an active Atlanta talent roster and staffs major trade events at Georgia World Congress Center and across the Atlanta market year-round. Fresh Summit’s high-energy sampling environment calls for staff who can sustain enthusiasm and brand presence through three full show days — TSM selects and prepares staff specifically for the produce industry’s fast-paced, relationship-driven floor culture.
PMA Fresh Summit 2026: What to Know
PMA Fresh Summit
- Dates: April 29, 2026
- City:
Atlanta, GA
- Organizer: Produce Marketing Association (PMA)
- Category: Fresh Produce & Food Industry
- Website: https://www.pma.com/events/fresh-summit
PMA Fresh Summit is the Produce Marketing Association’s annual convention and exposition — the produce industry’s largest trade show, drawing 20,000+ growers, shippers, processors, retailers, foodservice distributors, and fresh food technology companies to a three-day event. The exhibition features 1,000+ exhibitors presenting fresh fruits and vegetables, floral, value-added produce, packaging, cold chain logistics, agtech, and retail merchandising solutions. Fresh Summit is the produce industry’s primary sourcing and relationship event of the year, with product sampling, live floral design competitions, and major buyer-seller networking embedded throughout the show format.
Quick Facts
Attendees include retail produce buyers and category managers, foodservice produce distributors, fresh food wholesalers, growers and shippers, value-added produce processors, packaging suppliers, and agtech companies.
PMA Fresh Summit 2026 is held at the Georgia World Congress Center in Atlanta, one of the largest convention centers in the U.S., with the full exhibition and convention programming across its A, B, and C buildings.
Fresh Summit 2026 expands its agtech, controlled environment agriculture, and sustainable packaging sections alongside traditional fresh produce, floral, and cold chain categories.
Where PMA Fresh Summit Takes Place
PMA Fresh Summit 2026 is held at the Georgia World Congress Center (GWCC) in downtown Atlanta — one of the largest convention complexes in the U.S. at 3.9 million square feet across its A, B, and C buildings. The GWCC sits adjacent to Mercedes-Benz Stadium and State Farm Arena and connects to the downtown Atlanta hotel corridor via enclosed skywalk. The CNN Center is directly across Marietta Street, and the Vine City and GWCC MARTA stations provide direct rail access from Atlanta’s airport and hotel clusters. The show’s primary conference hotel block is concentrated in the adjacent Omni Hotel and the broader downtown Atlanta market.
Navigation Tips
The GWCC’s A, B, and C building configuration means your hall assignment determines which entrance and loading dock you use — confirm your building before move-in day. The GWCC skywalk connects buildings and adjacent hotels, allowing staff to arrive without going outdoors in October Atlanta weather. MARTA’s Green Line stops at the GWCC station directly adjacent to the complex — the fastest and most reliable access from Atlanta airport and midtown hotels. Rideshare drop-off on Marietta Street at the GWCC’s main entrance is the primary vehicle approach.
Why Atlanta-Based Booth Staff Matter for PMA Fresh Summit
Fresh Summit’s produce buyer audience expects energy, enthusiasm, and genuine product knowledge from every booth interaction — they’re sampling dozens of products and evaluating grower relationships in the same floor visit, and low-energy staff make a category impression that’s hard to reverse. Atlanta-based TSM staff are experienced at the Georgia World Congress Center’s major trade events and understand the pace and relational warmth that Fresh Summit’s agricultural and food industry community operates in. Local staff eliminate travel costs on a three-day show and are available for early morning setup shifts, sampling prep, and the full daily schedule that Fresh Summit’s packed floor demands.
Exhibiting Tips for PMA Fresh Summit 2026
At Fresh Summit, product quality speaks louder than any booth display — keep your sampling station fully stocked, visually fresh, and running from floor open to close every day. Retail category managers and foodservice buyers evaluating new item placements need to taste the product, see the packaging, and understand the shelf life and supply chain story in a single booth stop. Lead capture should record the buyer’s retail banner or foodservice segment, category responsibility, and annual volume — a single-category retail produce buyer at a regional chain and a national foodservice broadliner sourcing director require completely different follow-up. Fresh Summit’s social energy is part of the show’s culture — booths with fresh flowers, vibrant displays, and sampling energy attract peer traffic in addition to buyer visits. Brief your TSM staff on your growing region, organic certifications, and any food safety credentials buyers commonly ask about.
Trade Show Staffing in Atlanta, GA for PMA Fresh Summit 2026
TSM Agency’s Atlanta roster covers the Georgia World Congress Center and the broader Atlanta convention market. For Fresh Summit, TSM sources brand ambassadors and product demonstrators with consumer goods, food service, and fresh sampling backgrounds who can sustain the high-energy produce industry floor culture across all three show days. We handle single and multi-station booth configurations including sampling stations, floral displays, and packaged produce presentations.
To book TSM for PMA Fresh Summit, contact us at (888) 702-7986 or support@tsmagency.com at least 6 weeks before the show. TSM returns a staffing proposal within 24 hours and assigns a dedicated account coordinator to manage your booking through show day.
Why Brands Trust TSM Agency
TSM Agency is a woman-owned national trade show staffing firm founded in 2005 with a 5.0-star Google rating, MPI membership, and 2,000+ events staffed across 25+ U.S. markets. Every booking includes a dedicated account coordinator, a custom booth brief developed before your event, and an on-site check-in process that confirms staff readiness before the floor opens. Exhibitors at IWF also rely on TSM’s Atlanta booth staff for the Georgia World Congress Center’s largest trade events. TSM carries $1M/$2M general liability insurance and COIs are available on request.
Woman-Owned
TSM Agency is a woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
2,000+ Events Staffed
TSM Agency has staffed more than 2,000 trade shows, conventions, and promotional events across North America.
2,000+ Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 30 U.S. cities.
Rated 5.0 Stars on Google
TSM Agency is rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
TSM Agency is a member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
25+ City Markets
Local talent in every major U.S. convention city, eliminating travel expenses while guaranteeing staff who know the venue.
Role options within CES staffing
TSM builds Fresh Summit staffing around the produce industry’s sampling-forward format — product demonstrators for fresh produce, floral, and value-added product tastings and presentations; brand ambassadors for booth traffic and buyer qualification; and lead retrieval specialists to capture category, retail banner, and volume data alongside badge contacts. For exhibitors with multi-product sampling stations or floral competition displays, TSM coordinates staff positions and rotation schedules to maintain full coverage across three show days.
Greeter and Crowd Gatherer
Lead Retrieval Specialist
Product Demonstrator
Presenter or Host
Team Lead or Coordinator
Why Our Clients & Models Trust Us
Patty Collins
February 2, 2023
I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.
Zoe Clegg
February 7, 2018
The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.
Mason Painter
January 23, 2023
Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.
Evelyn Vang
February 2, 2023
Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!
Benefits of Booking Atlanta Booth Staff for PMA Fresh Summit
A staffed TSM team at Fresh Summit keeps your sampling station running, your buyer relationships warm, and your lead capture complete across all three show days — the operational output that turns floor traffic into retail placements and foodservice contracts. Atlanta local staff eliminate travel overhead and bring the food industry sampling energy that Fresh Summit’s culture demands. Learn more about our product demonstrator services for fresh produce and food industry trade shows.
TSM Agency places product demonstrators in Atlanta at PMA Fresh Summit, drawing from a home-market roster with prior venue and show experience.
TSM’s upcoming trade shows page covers every trade show, expo, and convention the agency staffs — searchable by city or industry.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
Fresh Summit’s produce buyers are making category decisions — TSM staff make sure your booth earns the placement conversation.
Frequently Asked Questions
PMA Fresh Summit is the Produce Marketing Association’s annual convention and exposition — the produce industry’s largest trade show, drawing 20,000+ growers, shippers, retail produce buyers, and foodservice distributors to a three-day exhibition.
PMA Fresh Summit 2026 runs October 17–19, 2026 at the Georgia World Congress Center, 285 Andrew Young International Blvd NW, Atlanta, GA.
Attendees include retail produce buyers and category managers, foodservice produce distributors, fresh food wholesalers, growers and shippers, value-added produce processors, packaging suppliers, cold chain logistics providers, and agtech companies.
Exhibitors present fresh fruits and vegetables, floral, value-added and convenience produce, organic and specialty produce, packaging, cold chain and refrigeration, agtech, retail merchandising, and food safety technology.
Yes. TSM provides brand ambassadors, product demonstrators, and lead retrieval specialists for Fresh Summit exhibitors in Atlanta.
TSM recommends booking at least 6 weeks before the show.
TSM can supply product demonstrators for sampling activations, brand ambassadors for booth traffic and buyer qualification, and lead retrieval specialists — configured to your produce category and booth format.
Yes. TSM’s Atlanta roster includes staff with consumer goods, food service, and fresh product sampling experience suited for Fresh Summit’s high-energy floor culture.
Yes. TSM briefs all demonstrators on your products, sampling protocols, and any food safety or certification talking points before the show opens.
Yes. TSM can source Spanish-bilingual staff for Atlanta events — highly relevant given the produce industry’s significant Latin American grower and buyer community.
TSM carries $1M/$2M general liability insurance. COIs are available on request.
Contact TSM at (888) 702-7986 or support@tsmagency.com. TSM returns a staffing proposal within 24 hours and assigns a dedicated account coordinator.
Yes. Every booking includes a custom booth brief covering your products, sampling plan, growing region, certifications, and lead capture criteria.
TSM maintains backup staff for all bookings and coordinates same-day replacements from the Atlanta roster.
Fresh Summit is a credentialed trade event for produce industry professionals. General public admission is not available.
TSM is a woman-owned national trade show staffing agency founded in 2005 with 2,000+ events staffed, a 5.0 Google rating, and MPI membership across 25+ U.S. markets.
TSM lead specialists record the buyer’s retail banner or foodservice segment, category responsibility, and volume alongside contact data — giving your team actionable segmentation for post-show placement outreach.
TSM Agency is a woman-owned national event staffing agency founded in 2005 — rated 5.0 stars on Google, with 2,000+ events staffed across 130+ cities including Atlanta. For PMA Fresh Summit, TSM Agency provides locally sourced staff who know GWCC, pre-event briefing on your brand and product before the show opens, a dedicated account manager, and $1M per occurrence GL insurance accepted at all Atlanta convention venues. TSM has staffed events for Google, Microsoft, Coca-Cola, Ferrari, Harley-Davidson, Marvel, and Walt Disney World — the agency quality that PMA Fresh Summit exhibitors choose for professional, accountable booth staffing.
TSM Agency is a full-service event staffing agency — not a gig platform or staffing marketplace. Every PMA Fresh Summit placement includes staff selection by brand fit, pre-event briefing on your specific product and qualification criteria, dedicated account manager oversight, and $1M GL insurance for GWCC. Marketplaces fill available dates; TSM Agency fills roles with briefed professionals whose first badge scan at PMA Fresh Summit reflects your brand at the level your Atlanta convention investment requires.
Yes. TSM Agency is a certified woman-owned national event staffing agency co-founded by Caryn Hanna and Christopher Hanna in 2005. TSM Agency is a member of Meeting Professionals International (MPI) and carries $1M per occurrence general liability insurance accepted at GWCC and all Atlanta convention venues. Woman-owned supplier certification qualifies TSM Agency for diverse vendor programs at corporations that track supplier diversity spend — an increasingly relevant procurement consideration for exhibitors at PMA Fresh Summit.
