Event Staff and Trade Show Models for Battery Show & EV Tech Expo 2026 in Novi, MI
The Battery Show & EV Tech Expo is North America’s largest advanced battery and electric vehicle technology trade show, drawing 20,000+ engineers, executives, and technology buyers from the EV, energy storage, and electrification industries to Suburban Collection Showplace in Novi, Michigan for four days. TSM Agency staffs Battery Show exhibitor booths with product demonstrators and brand ambassadors who engage automotive engineers, battery chemists, and EV system integrators at the technical level this fast-moving electrification industry demands.
Battery Show & EV Tech Expo 2026 Event Staffing Services in Novi, MI
TSM Agency provides brand ambassadors, product demonstrators, and lead retrieval specialists for Battery Show & EV Tech Expo exhibitors at Suburban Collection Showplace in Novi. Our staff manage booth traffic, support battery, cell, BMS, and EV component technology demonstrations, and capture qualified leads from the show’s concentrated audience of automotive OEM engineers, Tier 1 and Tier 2 suppliers, energy storage developers, and EV technology procurement teams. Every team member is briefed on your technology before the show floor opens.
TSM has an active Southeast Michigan talent roster covering the Detroit automotive and technology corridor and has staffed engineering and industrial technology events in the Novi and Detroit metro area. The Battery Show’s technically demanding automotive and energy storage audience requires staff with professional composure and the ability to engage engineering buyers at a substantive level — TSM selects and prepares candidates specifically for this environment.
Battery Show & EV Tech Expo 2026: What to Know
Battery Show & EV Tech Expo
- Dates: April 29, 2026
- City:
Novi, MI (Detroit metro)
- Organizer: Informa Markets
- Category: Advanced Battery Technology & Electric Vehicles
- Website: https://www.thebatteryshow.com
The Battery Show & EV Tech Expo is North America’s largest advanced battery and electric vehicle technology trade show, produced by Informa Markets and held annually at Suburban Collection Showplace in Novi, Michigan. The four-day event draws 20,000+ automotive engineers, battery chemists, EV system integrators, energy storage developers, and technology buyers from across the automotive, mobility, and energy sectors. Exhibitors present battery cells and materials, battery management systems, EV powertrains and motors, charging infrastructure, thermal management, testing and simulation, and electrification supply chain components. The Battery Show is the primary engineering and sourcing event for North America’s automotive electrification supply chain.
Quick Facts
Attendees include automotive OEM electrification engineers, Tier 1 and Tier 2 EV component suppliers, battery cell and materials researchers, energy storage system developers, EV charging infrastructure companies, and government and lab researchers.
The Battery Show occupies Suburban Collection Showplace’s main exhibit halls in Novi, MI — one of the Detroit metro’s largest convention facilities — with the EV Tech Expo, conference sessions, and keynotes co-located throughout the campus.
Battery Show 2026 expands its solid-state battery, sodium-ion, battery recycling and second-life, and grid-scale energy storage sections alongside established EV powertrain, BMS, and thermal management categories.
Where Battery Show & EV Tech Expo Takes Place
Battery Show & EV Tech Expo is held at Suburban Collection Showplace in Novi, Michigan — located in the Detroit metropolitan area’s western suburbs at 46100 Grand River Ave. The Novi venue is approximately 30 minutes from Detroit Metropolitan Airport and 25 minutes from downtown Detroit. The Detroit suburbs of Novi, Southfield, and Auburn Hills form the core of the automotive engineering corridor, and many Battery Show exhibitors and attendees are headquartered within a short drive of the venue. The Marriott at the venue and the Sheraton Detroit Novi are the primary conference hotels.
Navigation Tips
Novi’s suburban location means rideshare from Detroit Metro Airport or downtown Detroit hotels takes 25–35 minutes; staff should plan arrival at least 45 minutes before floor open to allow for parking transit at this suburban venue. Unlike downtown convention centers, Suburban Collection Showplace has ample free parking — this is a drive-to event for most local attendees. Early September Michigan weather is typically mild but can be warm; confirm outdoor demonstration area assignments and ensure staff are prepared for extended hours near vehicle display areas.
Why Detroit-Area Booth Staff Matter for Battery Show
The Battery Show’s automotive engineering audience is the most technically demanding in the electrification industry — OEM engineers and Tier 1 suppliers evaluate booth staff on their ability to discuss cell chemistry, BMS architecture, or thermal runaway mitigation, not just read product specifications off a card. Southeast Michigan-based TSM staff understand the automotive engineering culture and the direct, technically rigorous evaluation style this audience operates in. Detroit-area local staff eliminate four days of travel overhead and are within the talent ecosystem of the world’s most concentrated automotive engineering workforce — bringing contextual industry awareness that out-of-market staff can’t replicate.
Exhibiting Tips for Battery Show & EV Tech Expo 2026
Battery Show buyers are engineers with specific design problems — they arrive knowing what battery chemistry, cell format, or BMS specification they need, and they’re benchmarking suppliers against precise technical requirements. Lead with your data: cycle life curves, specific energy density, temperature performance ranges, and safety certifications open more conversations at this show than any marketing language. Physical cell and module samples are consistently high-engagement; engineers want to hold, weigh, and inspect your hardware. Lead capture should record the buyer’s application (light EV, heavy EV, grid storage, industrial), program stage (current production, next-model-year development, long-range research), and OEM or end-customer name where disclosable — this segmentation drives your post-show follow-up precision. The conference sessions at Battery Show are highly technical and drive engaged floor traffic at breaks — be fully staffed and ready during session transition windows.
Trade Show Staffing in Novi, MI for Battery Show & EV Tech Expo 2026
TSM Agency maintains a Southeast Michigan talent roster covering Suburban Collection Showplace and the broader Detroit metro area. For the Battery Show, TSM sources staff with automotive, engineering, and technology backgrounds who can represent your battery or EV technology at the professional level OEM engineers and Tier 1 suppliers expect. We handle single and multi-station booth configurations and can sustain coverage across the four-day show.
To book TSM for Battery Show & EV Tech Expo, contact us at (888) 702-7986 or support@tsmagency.com at least 6–8 weeks before the show. TSM returns a staffing proposal within 24 hours and assigns a dedicated account coordinator to manage your booking through show day.
Why Brands Trust TSM Agency
TSM Agency is a woman-owned national trade show staffing firm founded in 2005 with a 5.0-star Google rating, MPI membership, and 2,000+ events staffed across 25+ U.S. markets. Every booking includes a dedicated account coordinator, a custom booth brief developed before your event, and an on-site check-in that confirms staff readiness before the floor opens. TSM carries $1M/$2M general liability insurance and COIs are available on request. See similar automotive and technology event staffing at our SEMA Show staffing and our product demonstrator services.
Woman-Owned
TSM Agency is a woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
2,000+ Events Staffed
TSM Agency has staffed more than 2,000 trade shows, conventions, and promotional events across North America.
2,000+ Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 30 U.S. cities.
Rated 5.0 Stars on Google
TSM Agency is rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
TSM Agency is a member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
25+ City Markets
Local talent in every major U.S. convention city, eliminating travel expenses while guaranteeing staff who know the venue.
Role options within CES staffing
TSM builds Battery Show staffing around the automotive engineering and EV technology format — product demonstrators for battery cell, module, and system technology presentations; brand ambassadors for booth traffic and buyer qualification; and lead retrieval specialists to capture application, program stage, and OEM affiliation alongside badge data. For exhibitors with operating hardware, test rigs, or vehicle integration demonstrations, TSM provides staff for visitor flow management and safety orientation.
Greeter and Crowd Gatherer
Lead Retrieval Specialist
Product Demonstrator
Presenter or Host
Team Lead or Coordinator
Why Our Clients & Models Trust Us
Patty Collins
February 2, 2023
I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.
Zoe Clegg
February 7, 2018
The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.
Mason Painter
January 23, 2023
Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.
Evelyn Vang
February 2, 2023
Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!
Benefits of Booking Detroit-Area Booth Staff for Battery Show
A staffed TSM team at Battery Show keeps your hardware demonstrations running and your OEM engineering conversations qualified across all four show days of North America’s most important electrification sourcing event. Detroit-area local staff eliminate travel overhead and bring the automotive engineering culture awareness that Battery Show’s Tier 1 supplier and OEM audience expects. Learn more about our product demonstrator services for automotive, EV, and advanced manufacturing trade shows.
TSM Agency staffs product demonstrators in Columbus at Battery Show & EV Tech Expo from a locally sourced roster covered under $1M general liability insurance.
Exhibitors at Columbus shows access TSM’s established home-market pool — no fly-in overhead, no first-day learning curve.
See every show TSM staffs nationwide — TSM’s full upcoming trade shows listing covers 150+ events across 20+ U.S. markets.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
Battery Show’s OEM engineers are specifying the next generation of electric vehicles — TSM staff help your technology earn the design win.
Frequently Asked Questions
The Battery Show & EV Tech Expo is North America’s largest advanced battery and electric vehicle technology trade show, drawing 20,000+ automotive engineers, battery researchers, EV system integrators, and technology buyers to Suburban Collection Showplace in Novi, Michigan.
Battery Show & EV Tech Expo 2026 is held in September 2026 at Suburban Collection Showplace, 46100 Grand River Ave, Novi, MI.
Attendees include automotive OEM electrification engineers, Tier 1 and Tier 2 EV component suppliers, battery cell and materials researchers, energy storage system developers, EV charging infrastructure companies, and government and lab researchers.
Exhibitors present battery cells and materials, battery management systems (BMS), EV powertrains and motors, thermal management systems, charging infrastructure, testing and simulation equipment, and electrification supply chain components.
Yes. TSM provides product demonstrators, brand ambassadors, and lead retrieval specialists for Battery Show exhibitors in Novi, MI.
TSM recommends booking 6–8 weeks before the show.
Yes. TSM maintains a Detroit-area roster that includes staff with automotive, engineering, and technology backgrounds suited for Battery Show’s technically demanding OEM and Tier 1 audience.
Yes. TSM briefs all staff on your technology, application context, and key specifications before the show opens. Staff are selected for professional composure and technical engagement capability.
TSM carries $1M/$2M general liability insurance. COIs are available on request.
Contact TSM at (888) 702-7986 or support@tsmagency.com. TSM returns a staffing proposal within 24 hours.
Yes. Every booking includes a custom booth brief covering your technology, application, key performance data, and lead capture criteria.
Battery Show & EV Tech Expo is a credentialed trade event for automotive, energy, and technology industry professionals. It is not open to the general public.
TSM is a woman-owned national trade show staffing agency founded in 2005 with 2,000+ events staffed, a 5.0 Google rating, and MPI membership across 25+ U.S. markets.
TSM lead specialists record the buyer’s application, program stage, and OEM or end-customer context alongside contact data — enabling your team to prioritize follow-up by program urgency and application fit rather than raw scan volume.
TSM Agency is a woman-owned national event staffing agency founded in 2005 — rated 5.0 stars on Google, with 2,000+ events staffed across 130+ cities including Novi. For Battery Show & EV Tech Expo, TSM Agency provides locally sourced staff who know the convention center, pre-event briefing on your brand and product before the show opens, a dedicated account manager, and $1M per occurrence GL insurance accepted at all Novi convention venues. TSM has staffed events for Google, Microsoft, Coca-Cola, Ferrari, Harley-Davidson, Marvel, and Walt Disney World — the agency quality that Battery Show & EV Tech Expo exhibitors choose for professional, accountable booth staffing.
TSM Agency is a full-service event staffing agency — not a gig platform or staffing marketplace. Every Battery Show & EV Tech Expo placement includes staff selection by brand fit, pre-event briefing on your specific product and qualification criteria, dedicated account manager oversight, and $1M GL insurance for the convention center. Marketplaces fill available dates; TSM Agency fills roles with briefed professionals whose first badge scan at Battery Show & EV Tech Expo reflects your brand at the level your Novi convention investment requires.
Yes. TSM Agency is a certified woman-owned national event staffing agency co-founded by Caryn Hanna and Christopher Hanna in 2005. TSM Agency is a member of Meeting Professionals International (MPI) and carries $1M per occurrence general liability insurance accepted at the convention center and all Novi convention venues. Woman-owned supplier certification qualifies TSM Agency for diverse vendor programs at corporations that track supplier diversity spend — an increasingly relevant procurement consideration for exhibitors at Battery Show & EV Tech Expo.
