Event Staff and Trade Show Models for IDDBA Show 2026
The IDDBA Show draws 9,000+ dairy, deli, bakery, and foodservice professionals to one of the food industry’s most product-demo-intensive show floors each year. TSM Agency staffs exhibitor booths with product demonstrators and brand ambassadors equipped to handle food sampling, live culinary presentations, and lead capture from retail food buyers and distributors.
IDDBA Show 2026 Event Staffing Services
TSM Agency provides product demonstrators, brand ambassadors, and lead retrieval specialists for IDDBA Show exhibitors. Our staff manage booth traffic, conduct food sampling and product demonstrations, and capture qualified leads from the show’s concentrated audience of supermarket buyers, foodservice distributors, deli and bakery category managers, and retail food executives. Every team member is briefed on your products and sampling protocols before the show floor opens.
TSM has staffed food industry trade shows across multiple U.S. markets and understands the sampling-heavy, buyer-focused format that defines events like IDDBA. Our staff are selected for food safety awareness, professional presentation, and the ability to maintain high energy through multi-day sampling demonstrations.
IDDBA Show 2026: What to Know
IDDBA Show
- Dates: April 29, 2026
- City:
Orlando, FL
- Organizer: International Dairy Deli Bakery Association (IDDBA)
- Category: Dairy, Deli & Bakery (Food Industry)
- Website: https://www.iddba.org/show
The IDDBA Show is the annual trade show of the International Dairy Deli Bakery Association, drawing 9,000+ professionals from the dairy, deli, bakery, cheese, and foodservice sectors to the Orange County Convention Center in Orlando. The show is known for its extraordinarily product-rich exhibit floor, where food manufacturers and suppliers conduct live tastings, culinary demonstrations, and product launches in front of supermarket category buyers, club store merchandisers, and foodservice distributors. The three-day format is compact and focused, with a buyer audience that makes active purchasing decisions on the floor.
Quick Facts
Attendees include supermarket dairy and deli category buyers, club store merchandisers, foodservice distributors, bakery department managers, specialty food retailers, and food industry executives.
The IDDBA Show is held at the Orange County Convention Center (OCCC) in Orlando, FL, with the exhibit floor in the West Building’s main halls.
IDDBA 2026 expands its plant-based dairy alternatives, artisan cheese, and premium prepared foods sections alongside traditional dairy, deli, and bakery categories.
Where the IDDBA Show Takes Place
The IDDBA Show is held at the Orange County Convention Center (OCCC) in Orlando, Florida. The show uses the West Building’s main exhibit halls — one of the largest contiguous exhibit spaces in North America — giving the food-dense floor room for the large island booths and live demo kitchens IDDBA exhibitors typically build. The OCCC sits in the International Drive hotel corridor, with the convention hotel block within walking distance or a short rideshare from the venue’s main entrances.
Navigation Tips
The OCCC’s West Building entrances on Convention Way and International Drive both funnel into the same main concourse — either approach works for staff access, but Convention Way is closer to most convention hotel shuttle stops. Exhibitor freight access is on the south side of the West Building; confirm your dock assignment before move-in day. Day 1 badge pickup lines at IDDBA are moderate — arriving 30 minutes before floor open is sufficient for staff.
Why Orlando-Based Booth Staff Matter for the IDDBA Show
The IDDBA floor is sampling-intensive — staff are on their feet conducting live demonstrations and managing product flow for the full run of each show day, with little downtime. Orlando-based TSM staff who are experienced at the OCCC’s large-format shows understand the physical demands of multi-day food demonstration work and maintain their energy and presentation quality from opening to close. Local staff eliminate travel costs and are available for early setup shifts and end-of-day product breakdown that visiting staff rarely accommodate. Orlando’s year-round convention schedule means TSM’s local roster includes staff with direct food industry and sampling event experience.
Exhibiting Tips for IDDBA Show 2026
IDDBA is one of the most product-sample-intensive trade shows in the food industry — buyers expect to eat, and exhibitors who run out of sample product or let their demo station go quiet lose traffic to adjacent booths. Plan your sampling quantity conservatively high and restock your demo station between shifts so it never looks depleted. Lead capture at IDDBA should record the buyer’s retail channel and category responsibility — a supermarket dairy buyer and a foodservice distributor require completely different follow-up. For live culinary or chef-driven demonstrations, brief your TSM staff on the specific talking points your chef will deliver so they can reinforce the message during non-demo moments at the booth. Day 2 is typically the highest-traffic day at IDDBA as the new-show energy from Day 1 gives way to serious buying sessions — make sure your staffing is fully operational for Day 2 morning.
Trade Show Staffing in Orlando, FL for IDDBA Show 2026
TSM Agency maintains an active Orlando talent roster covering the Orange County Convention Center and other Central Florida event venues. Our Orlando staff are experienced with the OCCC’s large-format food, hospitality, and consumer goods trade shows and understand the high-energy, demo-intensive environment that defines events like IDDBA. We cover single and multi-station booth configurations and can manage product demonstrator rotations across a full three-day show.
To book TSM for the IDDBA Show, contact us at (888) 702-7986 or support@tsmagency.com at least 6 weeks before the show. TSM will review your product category, sampling plan, and daily coverage needs and return a staffing proposal within 24 hours. A dedicated account coordinator manages your booking through show day.
Why Brands Trust TSM Agency
TSM Agency is a woman-owned national trade show staffing firm founded in 2005 with a 5.0-star Google rating, MPI membership, and 2,000+ events staffed across 25+ U.S. markets. Every booking includes a dedicated account coordinator, a custom booth brief completed before your event, and an on-site check-in process that confirms staff readiness before the floor opens. Exhibitors at PMA Fresh Summit also rely on TSM’s food industry booth staff for produce and perishable category trade events. Explore TSM’s Orlando booth staff for coverage across the OCCC’s full event calendar. TSM carries $1M/$2M general liability insurance and COIs are available on request.
Woman-Owned
TSM Agency is a woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
2,000+ Events Staffed
TSM Agency has staffed more than 2,000 trade shows, conventions, and promotional events across North America.
2,000+ Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 30 U.S. cities.
Rated 5.0 Stars on Google
TSM Agency is rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
TSM Agency is a member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
25+ City Markets
Local talent in every major U.S. convention city, eliminating travel expenses while guaranteeing staff who know the venue.
Role options within CES staffing
TSM builds IDDBA staffing around the show’s sampling-first format — product demonstrators to conduct live food tastings and culinary presentations, brand ambassadors to manage booth traffic and distribute samples, and lead retrieval specialists to capture buyer contact and category data alongside badge scans. For exhibitors running large island booths with multiple demo stations, TSM coordinates staffing positions and shift rotations to keep all stations active.
Greeter and Crowd Gatherer
Lead Retrieval Specialist
Product Demonstrator
Presenter or Host
Team Lead or Coordinator
Why Our Clients & Models Trust Us
Patty Collins
February 2, 2023
I had to take the time to post this review. Simply stated, the TSM Agency is the best model staffing agency we have ever worked with. Our account executive, Caryn, was prompt and professional. We only had two days to staff two models. We came to an agreement and had our models in the same day I initially contacted them.
Zoe Clegg
February 7, 2018
The TSM Agency is our go to model staffing company. Our account executive is so easy to work with and knows the industry inside and out. But what really separates TSM from the other companies we have worked with in the past are their models. TSM Agency trade show models are just the best. When you talk to the girls you can tell TSM treats them well and that they are very loyal to the agency. The girls always come prepared and on time. They are a joy to work with and their smiles are infectious! I can’t say enough. It makes me very happy to see our competitors enviously looking at us because our trade show models are doing such a great job and our booth is always packed.
Mason Painter
January 23, 2023
Keila and Kirsten were exactly what we were looking for from our trade show models. For our previous show we flew a couple of employees to work the show and, no offense to them, we will never do that again. Professional models were far better at generating leads for us; the entire reason we did this event is Las Vegas. Our models were well prepared, dressed professionally, kept up an amazing energy during every day of the show and help us demo our products. Caryn, our TSM Agency account executive, did an amazing job and provided the perfect models.
Evelyn Vang
February 2, 2023
Thank you TSM Agency! We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and we want to staff the same girls next year. They performed above and beyond our expectations. Thank you TSM!
Benefits of Booking Orlando Booth Staff for IDDBA Show
A staffed TSM team at IDDBA keeps your demo stations running and your product visible throughout all three show days — the operational difference between an exhibit that converts buyers and one that runs out of steam by Day 2. Orlando-based staff eliminate travel costs and bring food industry demonstration experience suited to the show’s format. Learn more about our product demonstrator services for food industry and grocery trade shows.
For IDDBA Show, TSM places product demonstrators in Orlando from a locally sourced, pre-briefed roster available for every show day.
See every show TSM staffs nationwide — TSM’s full upcoming trade shows listing covers 150+ events across 20+ U.S. markets.
Local talent reduces travel
per diems, and cab fares while increasing coverage across long show days.
Consistent representation
improves trust through on-message conversations, posture, and presentation.
Lead qualification
routes hot prospects to your team so valuable time goes to the right conversations.
Flexible staffing
adapts to single-day exhibits, multi-day shows, and multiple locations on the Strip.
Smart support tasks
like materials handout and list capture free your reps to sell.
Trained staff
greet visitors, manage booth flow, answer basic questions, and scan badges with your app.
Product demonstrators
highlight features and benefits that move attendees from interest to next steps.
Reliable scheduling
and coordinator support keep shifts covered during sessions, breaks, and evenings.
Bilingual options
help you connect with international attendees and expand your reach at global shows.
Professional presence
elevates your brand and improves recall long after the event ends.
At IDDBA, the booths that feed buyers win — TSM staff make sure yours never goes quiet.
Frequently Asked Questions
The IDDBA Show is the annual trade show of the International Dairy Deli Bakery Association, drawing 9,000+ dairy, deli, bakery, and foodservice professionals to Orlando for product demonstrations, live tastings, and B2B wholesale sourcing.
The IDDBA Show 2026 runs June 7–9, 2026 at the Orange County Convention Center, 9800 International Dr, Orlando, FL.
Attendees include supermarket dairy and deli category buyers, club store merchandisers, foodservice distributors, bakery department managers, specialty food retailers, cheese buyers, and food industry executives.
Exhibitors present dairy products, deli meats and prepared foods, bakery and pastry items, cheese, specialty food items, packaging, food service equipment, and food safety solutions.
Yes. TSM provides product demonstrators, brand ambassadors, and lead retrieval specialists for IDDBA exhibitors in Orlando.
TSM recommends booking at least 6 weeks before the show to ensure qualified demonstrators are available for food sampling and live presentations.
TSM can supply product demonstrators, brand ambassadors, lead retrieval specialists, and team leads — built around your sampling format and booth layout.
Yes. TSM’s Orlando roster includes staff experienced in food sampling, live demo events, and large-format trade shows at the OCCC.
Yes. TSM briefs all demonstrators on your specific products, sampling protocols, and food safety requirements before the show floor opens.
Yes. TSM can source Spanish-bilingual staff for Orlando events upon request — useful given the Hispanic food buyer segment active in the IDDBA community.
TSM carries $1M/$2M general liability insurance. COIs are available on request.
Contact TSM at (888) 702-7986 or support@tsmagency.com. TSM returns a staffing proposal within 24 hours and assigns a dedicated account coordinator.
Yes. Every booking includes a custom booth brief covering your products, sampling plan, target buyer audience, and lead capture process.
TSM maintains backup staff for all bookings and can activate same-day replacements from the Orlando roster.
TSM lead retrieval specialists capture badge data and conversation context — including buyer channel and category responsibility — to support post-show follow-up prioritization.
No. The IDDBA Show is a trade-only event for credentialed food industry professionals. It is not open to general consumers.
TSM is a woman-owned national trade show staffing agency founded in 2005 with 2,000+ events staffed, a 5.0 Google rating, and MPI membership across 25+ U.S. markets.
The IDDBA Show typically features 1,800+ exhibitors on the OCCC West Building floor, making it one of the most product-dense food trade show floors in North America.
TSM Agency is a woman-owned national event staffing agency founded in 2005 — rated 5.0 stars on Google, with 2,000+ events staffed across 130+ cities including Orlando. For IDDBA Show, TSM Agency provides locally sourced staff who know OCCC, pre-event briefing on your brand and product before the show opens, a dedicated account manager, and $1M per occurrence GL insurance accepted at all Orlando convention venues. TSM has staffed events for Google, Microsoft, Coca-Cola, Ferrari, Harley-Davidson, Marvel, and Walt Disney World — the agency quality that IDDBA Show exhibitors choose for professional, accountable booth staffing.
TSM Agency is a full-service event staffing agency — not a gig platform or staffing marketplace. Every IDDBA Show placement includes staff selection by brand fit, pre-event briefing on your specific product and qualification criteria, dedicated account manager oversight, and $1M GL insurance for OCCC. Marketplaces fill available dates; TSM Agency fills roles with briefed professionals whose first badge scan at IDDBA Show reflects your brand at the level your Orlando convention investment requires.
Yes. TSM Agency is a certified woman-owned national event staffing agency co-founded by Caryn Hanna and Christopher Hanna in 2005. TSM Agency is a member of Meeting Professionals International (MPI) and carries $1M per occurrence general liability insurance accepted at OCCC and all Orlando convention venues. Woman-owned supplier certification qualifies TSM Agency for diverse vendor programs at corporations that track supplier diversity spend — an increasingly relevant procurement consideration for exhibitors at IDDBA Show.
