WHAT IS A BRAND AMBASSADOR?
What is a brand ambassador? Brand Ambassadors are people who talk about and represent one’s company positively before many potential customers. Brand ambassadors provide trustworthy promotion, visibility, and credibility to the brand. Brand ambassadors have certain characteristics that make them successful. Social media brand ambassadors are ones the ambassadorship in social medias such as LinkedIn, Twitter, Facebook and they like gold to the company.
Functions of a brand ambassador.
1.) To humanize the brand’s product.
Apparently, people like buying products from people. Formally, organizations branded themselves through symbols and logos, but now social media offers the opportunity. Brand ambassadors are engaging with a company’s promise of the brand, and therefore, they expose brand value promised to customers with the passion for sharing the information and help customers solve their problems.
2.) Create loyalty to the product.
Loyal Ripple Effect says that participation of customers in their delivery contributes to their satisfaction. Loyal customers also engage in positive behaviors such as reporting light bulbs burnt out or busing tables or picking up trash or messy employee changing rooms.
3.) Carry out mouth advertising which is more efficient.
Word of mouth advertising is very useful and highly trusted. From research, only 8% of brand conversations turn out negative, and 70% of the conversations yield positive effects. Moreover, positive word of mouth is more credible compared to negative word of mouth. When people get to hear positivity of a brand, 66% will assign a positive rating.
4.) Provide customer knowledge
Currently, it is quite impossible to equip salespeople with sheets full of marketing collateral or else giving communication people great cards. Employees also need to know about their company, which can only be accomplished through ambassadors, what the company brand represents, what makes the company unique and what the company represents.
5.) Help competition
Competition in the market is very stiff, and every business is fighting for a profit share, a share in the market as well a share of market voice. Social media enabled real-time marketing and branding and real-time community management and customer service. Therefore, having brand ambassadors on social media will help in winning the competition.
6.) Be cost effective
Research shows that word of mouth is the most effective and most trustworthy form of market advertising. Social media brand ambassadors are very cost effective as most of them want compensations like discounts, swag or perks, and others will offer it freely as they enjoy what your company offers.
7.) Build you online reputation.
Customers manage a company’s reputation online but not the business manager. Therefore, not everyone on social media gives positive comments on your business. Having many brand ambassadors ensures having many positive comments, business referrals and positive reviews to your business. Interactions help to build your online reputation.
8.) To bring new customers.
Word of mouth is five times more efficient than traditional ways of advertising or emails or any other tool used in marketing. Word of mouth creates a greater customer connection, empowering customers to refer family and friends or bring new business ideas which are very critical for today’s businesses.
9.) Brand ambassadors stick around.
Brand ambassadors are lifetime customers and feel comfortable with the business they represent. Moreover, the more the brand ambassadors, the more your business will have long-term clients who are less costly, drives more referrals and improves brand’s online reputation.