TSM Agency — Trade show staff brief
Source guide: https://tsmagency.com/blog/trade-show-model-brief-template/

Draft for your team to complete and approve. No booking is submitted.

EVENT AND ACCESS
Prompt: Show; venue; hall; booth; dates; paid hours; call time; meeting point; badges; entrance; parking; client and agency contacts.
Your entry: [NOT ENTERED]

BRAND AND APPROVED PRODUCT INFORMATION
Prompt: Company summary; campaign goals; audience; problem solved; approved messages; product names; offer; call to action; prohibited claims; specialist contacts.
Your entry: [NOT ENTERED]

ROLES AND VISITOR WORKFLOW
Prompt: Person or role; zone; duties; opener; questions; handoff; materials; performance measure; breaks and backup coverage; escalation contact and when to involve them.
Your entry: [NOT ENTERED]

ATTIRE AND SUPPLIES
Prompt: Garments; shoes; branding; who supplies each item; sizing; approval; storage; backup wardrobe.
Your entry: [NOT ENTERED]

LEAD CAPTURE AND REPORTING
Prompt: App or device; access process (do not put passwords here); required fields; labels; consent wording; notes; offline backup; data and follow-up owners; daily debrief, incident and results reporting.
Your entry: [NOT ENTERED]

TRAINING AND FINAL CONFIRMATION
Prompt: Training date; materials; role-play; readiness check; arrival confirmation; current version and approver.
Your entry: [NOT ENTERED]