BRAND
AMBASSADORS

A brand ambassador program is a predetermined program by a company to find, connect, and create loyal customers or brand advocates. Cultivate and reward your customers passion for your brand and see sales skyrocket! Hiring models through and experienced brand ambassador staffing agency is the quickest way to get your program started.

Building your brand has never been easier that with a combination of brand ambassadors and the internet, specifically social media. When you build a community around a product, you empower individuals to deliver your message using their personal channels. You can’t do all of this alone, and that is where brand ambassadors and a partner agency come into play. Contact a digital agency such as Atomic Design https://www.atomicdesign.net/ to learn more about setting up the digital side of a brand ambassador program.

Hiring brand ambassadors is easy. Just contact an established brand ambassador temp agency like the TSM Agency.

What information should I provide to receive a quote?

• • Brand name & program – let us understand your campaign
• • Brand information – models must know what they are representing
• • City – where will the local talent be staffed
• • Venue – where is your event being held
• • Dates – what are the exact dates
• • Hours – what are the hours will your models be working
• • Responsibilities – what do you expect from your model
• • Attire – what should your model wear or will you be providing an outfit

What is required for the day of the event

• • Contact – the onsite contact person
• • Exact location – this is often overlooked
• • Confirmation – Confirm all information you provided
• • Product samples – we can help with the logistics

What does the agency handle

• • Finding your promo models
• • Contracts
• • Payments
• • Training
• • Communication
• • Great customer service

Having this information ready when you email or call the agency can save time and enable your account executive to provide a brand ambassador quote as quickly and accurately as possible.

What kind of brand ambassador do you need? Often budget is the limiting factor, who wouldn’t want a celebrity endorsing them? Experiential marketing has propelled the importance of these tactics in the modern economy.

Brand ambassadors have the charisma to win your audience over and the experience to execute your event. You know what they are and what they do, but how do you create them? First, you need to define the type of brand ambassador you need from one of these three categories.

3 Types of Brand Ambassadors

1. The celebrity – Celebrities are the ultimate representation due to their preexisting followers. They are an excellent way to reach a much larger audience. Their range comes with a price as they are the most expensive to engage. Authenticity is also critical as a celebrity who’s image or agenda doesn’t align with you will not be effective.
2. The dedicated brand ambassador – Individuals who are hired for campaigns fall under this category. You make a commitment to a particular person or group of individuals as brand advocates. They are with you for the long hall and are rewarded accordingly. The dedicated representative could travel around the country attending events on your behalf or represents you on their social media platforms on an ongoing basis.
3. The part-timer – These are the most common type of brand ambassadors. Part-time individuals or groups, are hired locally for specific events. You may only hire them once but need them to learn about your offerings quickly and be able to engage your customers instantly. An agency is the best way to find this type of help. There are plenty of girls and guys with previous experience that they can apply to your unique requirements.

   Whatever your needs are, putting a personal touch on your merchandise and getting in front of your customers is the best way to market.

Brand ambassador rates vary because:

1. There are different types of brand ambassadors – from street teams to dedicated brand ambassadors. Each requires varying levels of expertise.
   We match the model type with your requirements. It may not seem like there is a difference to the casual observer but experience and responsibilities vary by ambassador type.
2. Staff responsibilities and commitments Vary – The knowleage and time commitment you desire will dictate pricing.
3. Supply and demand – If you intend on promoting your products at a local concert or NASCAR race the odds are that your competition is doing the same and staff will be in high demand. If you need an experienced representative, we recommend booking far in advance.
4. Location – larger markets pay more. Las Vegas, NYC, and Los Angeles all command the highest pay in the country. If you participate in multi-city promotional events, plan your budgets accordingly.
5. How many hours are worked – brand ambassadors will typically discount their rates if they are working a large volume of hours. Agencies will often lower their rate for a high-volume time and multi-model jobs. If you only need a model for a few hours, you may want to consider a half a day as the there are minimum rates. When you staff for part of a day, they are unable to work any other jobs.
6. Miscellaneous – Other variables that affect brand ambassador rates include the model’s desire to work for your company. Models get excited working for large, well-established brands with excellent reputations, especially if they know or use your product. The day of the week and popularity of the event can also influence their interest.